Boulder CO (September 16, 2010) — Chris Sports North America (CSNA), distributor of the specialty ski apparel brand Powderhorn, is pleased to announce several new moves within the company, each aimed at reinforcing the brand’s market position and offering better support to its specialty retail base.
Effective today, CSNA and Powderhorn will be basing all operations in Colorado, with new administrative offices located in Lafayette and warehousing/distribution in Denver. The move puts the Powderhorn brand closer to the mountains and its largest retailer base while also offering a more centralized distribution center. The fact that the national snowsports trade show has moved to Denver and the general ease of doing business with associated companies in the region also lead to the company’s decision to relocate.
“The move to Colorado was an important decision for us,” said Christian Baettig, owner of Powderhorn and Chris Sports Systems. “Being here on the Front Range will allow us to focus on our primary objective as a brand, which is to offer the best support for snowsports specialty accounts.”
Powderhorn also announces a new senior management team today, with the appointment of Doug Saunders and Kate Saunders as managing directors for the company’s operations in the US and Canada. Both long time members of the snowsports industry, the veteran husband and wife team comes to CSNA and Powderhorn with a wealth of experience and industry knowledge, having formerly worked with Spyder under various roles – Doug most recently as V.P of Operations and Kate as V.P. of Merchandising. In their new roles, the Saunders’ will manage all aspects of Powderhorn’s North American sales and operations for Powderhorn.
“We really appreciate that Powderhorn is a true specialty brand and our goal is to support retailers with the type of product that is designed for their customer and positioned to be sold through their store,” said Doug Saunders. “We believe Powderhorn offers something that the industry has been missing for the past few years and we’re excited to get behind a brand that has its roots in specialty.”
True ski brand people, the Saunders aim to bring their high level of professionalism and focused talent to the original ski brand.
Also in Powderhorn news, CSNA has strengthened its Board of Directors with the appointment of Brian Cousins, co-founder and former president of Cloudveil Mountain Works, Inc.
“I am very proud to be working together with this group,” said Baettig. “The Saunders’ are true performers in the specialty sales arena and I believe this new team will make a big difference for Powderhorn in the US and Canada,” he added.
Powderhorn’s new Lafayette, CO address is:
CSNA/ Powderhorn USA
808 S. Public Road, Suite #102
Lafayette, CO 80026
Founded in Jackson Hole, Wyoming in 1972, and originally staking its claim in the world of ski fashion with its western-inspired, down-filled, shoulder-yoked ski parkas, Powderhorn had a legendary following for its classic styled ski jackets. Loyal to its roots, for 2010 Powderhorn combines true ski fashion with the latest fabrics and textiles for a comprehensive collection of base layers, mid-weight, and outerwear tops and bottoms that is truly inspired by the allure and mystique of the mountains.