Industry Press Release

Collaboration Makes the Brand Grow Stronger

06/07/2010

Spyder Active Sports and The Public Works join forces

Boulder, CO (June 1, 2010) — Spyder Active Sports Inc., the world’s leading skiwear and mountain based apparel brand, has teamed up with the ingenious minds at The Public Works, a full service project management and sports marketing agency to visually and creatively promote the iconic brand and the Spyder team.

Mike Arzt, co-owner and principal at The Public Works, and associate, Ian Fohrman, will collaborate with the progressive brand on many levels throughout their multi-year partnership, including managing and supporting the Spyder team; serving as the primary photographers and directors for on-location athlete shoots and in-house photo sessions; facilitating industry events and promotions; and designing and building Spyder’s new Denver showroom, set to open in September 2010.

“We are enthusiastically looking forward to this business partnership and adventure with Spyder. The energy, creativity and passion of both the internal team and professional athletes is amazing and will fuel us all to constantly improve upon product and the brand mission,” said Arzt.

Arzt has worked with several of the top global brands in the industry over the last decade as a photographer, team manager, and sports marketing extraordinaire. Russ Rowan, vice president of sales and marketing at Spyder, has worked with Arzt on several levels throughout his career. “I had the privilege of working with Mike during our time together at Burton and later at Helly Hansen. His vision and skill are beyond anything I’ve seen in this industry and we’re stoked to have him and his crew join the Spyder collaborative family,” said Rowan.

About Spyder Active Sports

Spyder revolutionized ski apparel in 1978 with a padded slalom sweater designed “for racing, by racers.” Spyder products continue to dominate the race circuit and are the choice of the US Alpine and Canadian Alpine World Cup Ski Teams. Renown for progressing on-snow innovation and style, Spyder is the world’s leading skiwear and mountain-based apparel brand. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.

About The Public Works

The Public Works is a Denver, Colorado-based full service project management firm, assisting their clients with every aspect of the project development cycle; from ideation and project brief development, to design and engineering, through creative and marketing deliverables. Partnering with a slew of like-minded and like-hearted companies, The Public Works collaborates with global brands that appreciate their passion for custom powerfully branded products. For more information, please visit www.thepublicworks.biz.