Industry Press Release

Cross Skiwear Enters The US Market


Portland, OR (June 16, 2011) — Cross Sportswear of Sweden celebrated a successful skiwear introduction into the US this past 2010-11 winter season with retail distribution in Vail, Beaver Creek, Telluride and Park City.  Since 1986, Cross Sportswear and its men’s, women’s and junior ski collections have been available in its home mountains of Scandinavia, as well as in the Alps and in New Zealand. This past winter, 2010-2011, was the brand’s first year in the US market. 

“We’re excited to see the US specialty snow sport retail community and their consumer embrace Cross skiwear,” said Jonas Peterson, CEO of Cross Sportswear, AB. “We partnered with Neskowin Outdoor, INC. to direct our sales, distribution and marketing efforts in the US, and we’re thrilled with the results of the our first full winter in the States,” said Peterson. 

Walt Crate, of Neskowin Outdoor says, “To have been selected by Cross Sportswear to direct its skiwear collection in the US is an amazing opportunity.” Crate went on to say,  “and we’re honored that some of the best snow sport specialty retailers in the Rockies jumped on the opportunity to introduce Cross to their customers this past winter. With its contemporary styling, technical FTX fabrics and progressive colors, Cross skiwear is Scandinavian style that the US consumer has been buying, not only in snow sports but also in casual and fashion apparel.”

Cross skiwear reported doubling their US preseason sales for winter 2011-12 and will be placed in specialty snow sport retailers in Colorado (Vail, Beaver Creek, Aspen, Telluride), Utah (Park City, Snowbird, Salt Lake City), New Mexico (Taos), Wyoming (Jackson Hole) and California (North Lake Tahoe).  Further specialty retail expansion into the North East, Mid Atlantic, and West Coast is planned for Fall/Winter 2012-13. 

“We provide a boutique level of service, a healthy margin and a full collection of unique skiwear for adults and children,” said Bo Johnson a member of the Neskowin Outdoor team. “Our retailers tell us that our Scandinavian heritage and contemporary styling is a strong point of differentiation for their shops.” 

About Neskowin Outdoor, INC. (NKO)

Neskowin Outdoor, INC (NKO) is the exclusive distributor of Cross skiwear in the US. 

Neskowin Outdoor delivers value for their retail clients by leveraging their brand building, sales and distribution expertise. The company’s sales, marketing, customer service and wholesale operations are located at their headquarters in Portland, OR.

About Cross Sportswear, AB

Founded in 1986, Cross Sportswear, designers of ski and golf sportswear, produces men’s, women’s and junior ski and golf apparel collections.  Based in Gothenburg, Sweden Cross Sportswear calls on their deep Scandinavian heritage to inspire its technical sportswear and its cotemporary style. Cross Sportswear can be found in Sweden, Finland, Denmark, Holland, Belgium, The Netherlands, Luxemburg, Greece, Slovenia, The Czech Republic, France, Germany, Switzerland, Austria, Canada and USA. 

If you’d like more information about this topic, or to schedule an interview please contact Walt Crate at 503-679-5399 or 

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