Boulder, CO (August 27, 2009) — In an alliance widely viewed as a needed step for the bicycle industry, the Bicycle Products Suppliers Association (BPSA) and Leisure Trends Group (LTG) have formed an alliance to track retail sales through a representative group of more than 200 U.S. retailers.
While the details of the three-year agreement are still being ironed out, the primary structure is in place: BPSA will purchase top-line data from and endorse LTG’s retail tracking program. LTG will then market detailed monthly reports to industry suppliers. Reports are available now.
The BPSA has been collecting warehouse sales data from its member companies for decades, now the industry will have access to retail sell-through data.
BPSA president John Nedeau hailed the agreement as, “One small step for the BPSA and Leisure Trends, a giant step for the industry. The lag time associated with only wholesale data makes managing the business that much more difficult.”
LTG has a well-established record in tracking retail data in other industries such as camping and climbing, snow sports, running, outerwear and sportswear, scuba, athletic eyewear, gyms and spas, paddle, surf and skate, and resorts.
“Adding a RetailTRAK» for the bicycle business and being able to work with a forward-looking association such as the BPSA is one of the great developments in LTG’s business life,” said LTG President Jim Spring. “We are honored to be part of this important progression.”
Charlie Cooper of LTG will head up the sales effort to suppliers. “Who in management, sales, marketing or product development would not want to know exactly which products are moving off the retail floor, through the cash register, and into the consumers’ lives? Brandshare retail tracking tells us the price the consumer paid for the product, the retailer’s margin, inventory on hand- all down to the individual model level across all categories. We are thrilled to bring this retail intelligence to the Specialty Bicycle Dealer channel.” explained Cooper.
Leisure Trends Group now has open enrollment for independent bicycle stores that want to join the over 200 dealers that are currently participating in the LTG Retail Sales Tracking program. Retailers that participate in the program receive in-depth retail sales reports in exchange for their participation.