Industry Press Release

Dainese Plans Comeback in North American Winter Sports and Bicycle Industries

08/18/2014

Dan Walczewski Named Director of Sales for the Growing Categories

Costa Mesa, CA (August 14, 2014) — Dainese USA today signaled a new

growth strategy and reenergized focus for the North American winter sports and

bicycle industries. The push will include expanded sales and marketing teams,

planned growth for its retail base, and a revitalized marketing program to support

new breakthrough 2015 product lines. The legendary Italian protection company

has also appointed winter sports and bicycle industry veteran, Dan Walczewski,

as director of sales for Winter Sports and Bicycle, to lead the efforts in these

industries.

“While mostly known in North America for our Dainese motorcycle line, our

Winter Sports and Bicycle lines have been a great success in Europe,” said

Roberto Sadowsky, vice president of operations for Dainese USA. “Our winter

sports and bike infrastructure team has refocused in Italy and now in North

America to make this the next growth market for these categories.”

The growth for Dainese multi-sport categories started at the company’s Italian

headquarters and is a top-down initiative ignited by CEO, Federico Minoli. Under

Minoli’s leadership, the internal team has been restructured to include a director

of the multi-sport division, a head of marketing and product management for

Bicycle and Winter Sports and also backed by an injection of new R&D efforts.

The Italy-based multi-sport team is steeped in North American culture, including

on-the-ground experience in these markets, and the addition of Walczewski will

help springboard market growth.

“I’m looking forward to activating a growth strategy for these categories. I’ve

spent my career in these industries and feel confident about our path,” said Dan

Walczewski, Director of Sales for Winter Sports and Bike. “These markets are

ripe and ready for something new in North America. Dainese has a wellrespected

heritage as a maker of unique Italian protection, apparel and

accessories and the company, and its people continue to put forth industryleading

technologies and forge new trends in sports.”

Dainese Winter Sports and Bicycle products maintain unique positions in each

industry: premium Italian protection products, apparel and accessories with a

European aesthetic, style and lifestyle appeal. The company’s mantra, “Inspired

by Humans,” reflects how advanced ergonomics and a non-restrictive experience

of Dainese’s protection products make them feel second nature to consumers.

Many protective elements and products are hidden under garments or built-in to

the apparel. Dainese maintains its heritage and leadership in each category

having provided the first winter sports protection products two decades ago for

ski racing and the company actually created the category of mountain bike

protective products in 1993.

About Dainese

Founded in 1972 by company president Lino Dainese, Dainese produces

protective wear for motorcycling, mountain biking, winter sports and equestrian

use. In 2007, the company acquired premium race and sport helmet

manufacturer AGV. Dainese and AGV protective products showcase some of the

most innovative technologies in action sports and are used by the world’s top

riders. Headquartered in Vicenza, Italy, Dainese is distributed in North America

exclusively by Dainese USA, which, along with Parts Unlimited, also distributes

AGV helmets. Visit www.dainese.com for more information.<