Industry Press Release

Dale of Norway Becomes Official Clothing Brand of Ski Vermont

10/21/2015

Dale of Norway

Burlington, VT (October 21, 2015) — Dale of Norway has partnered with Ski Vermont, the governing body of the Vermont Ski Areas Association, for the 2015-2016 season as the ‘official clothing brand’.

Dale of Norway is a worldwide leader in knitwear design and manufacturing of sweaters, weatherproof outerwear and accessories.  Select garments will be used throughout the season in marketing and promotional events targeted at ski and snowboarders.

“We are very proud to be partners with Ski Vermont for the 2015-2016 season.   Dale of Norway is a strong supporter of winter sports having been the official sweater supplier to the Olympics, World Cup games and Norwegian teams since 1956., ” comment Caroline Grimsley, sales manager, Dale of Norway.

Dale of Norway product is Made in Norway and available throughout Vermont at select ski area shops and worldwide.

About Dale of Norway:
For over 130 years, Dale of Norway has been developing, producing and distributing the finest Norwegian sweaters in the world and continues to this day with new innovations in knitwear and in technical outerwear designs.  Founded in 1879 in the quaint village of Dale, the brand is best known for their premium quality, attention to detail, and beautiful classic designs inspired by beautiful Norwegian patterns and the active Norwegian lifestyle.  Dale of Norway is the only manufacturer of natural woolen products in the world today that produces knitwear from raw material to finished product in one location. The Dale of Norway factory and facility is fully operated by HydroPower since 1879. Dale of Norway is available throughout the world and in over 500 retail locations in North America.  http://daleofnorway.com/

About Ski Vermont (Vermont Ski Areas Association):
Ski Vermont is a proud ambassador of the thriving winter tourism industry in Vermont, where the legislature has designated skiing and snowboarding as the official state sports. Vermont is not only the #1 ski state in the east and third in the US, but also reigns supreme in snowmaking quality and coverage, variety of terrain and historical impact on the sports of skiing and snowboarding – making it one of the most significant ski and ride destinations in the world. Ski Vermont’s mission is to help create a legislative, economic and social environment in which the state’s ski areas can grow and prosper. It serves its 20 Alpine and 29 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs.