Industry Press Release

Descente Announces Partnership with Whistler Cup and Whistler Mountain Ski Club

07/15/2015

Descente

Layton, UT (July 15, 2015) — Descente North America is pleased to announce a partnership with the Whistler Mountain Ski Club (WMSC) and the Whistler Cup (WC) to be the official clothing sponsor for the next 3 years.

The Whistler Mountain Ski Club, located in Whistler, British Columbia, has been producing champions in life and in sport since 1968 and has continually produced some of Canada’s top racers. WMSC has hosted the Olympic games in 2010 as well as many World Cup, Nor-Am events and Canada’s National Ski Championships.

The Whistler Cup is the largest children’s international ski race in North America and attracts top athletes from around the world.  “We are very excited to be partnering with Descente. Descente has an extensive history in the race world and are a perfect fit for WMSC” said Bob Armstrong, Interim Executive Director at the Whistler Mountain Ski Club.

“The Descente brand is defined by the technology that goes into every product we produce. Partnering with the Whistler Mountain Ski Club and the Whistler Cup was a natural fit and we are very pleased with the opportunity,” said Brook Barney, Product/Marketing Manager at Descente North America.

About Descente
Founded in 1935, Descente Ltd. is a global supplier of performance-based athletic apparel.  Headquartered in Osaka, Japan, Descente operates sales and distribution centers around the world. North American Ski Division headquarters are located in Layton, Utah. Learn more at www.descente.com.