Industry Press Release

Descente Hires Personnel To Assist Brand Growth


Layton, UT (November 13, 2014) — Descente, designers of premium ski apparel for those who value quality and technology, announced today the hiring of three individuals in an effort to strengthen the brand and reach in North America ; Fumiatsu Hirai as President of North America, Yasuhiro Yamanaka as Vice President of North America, and Patrick Purcell as Marketing & Sales Admin Manager.

Fumiatsu Hirai comes to Descente with a distinguished international background in  executive management for consumer goods sales, marketing and manufacturing.

“I’m so glad to be joining Descente to represent the Americas market” said Hirai. “I wish to contribute as much as possible to grow Descente brand value by maximizing customers satisfaction to the brand.”

Yasuhiro Yamanaka has been with Descente for 20 years, most recently as a member of the global marketing division over European companies. “I am excited to join Descente North America and to expand and grow the brand in this market. There is a great deal of potential to grow our business and I look forward to the opportunity.”

Patrick Purcell joins the Descente team with over 15 years of marketing, digital, and sales experience in hard goods, soft goods and online marketing. “I am thrilled to be joining the team. I look forward to helping increase brand awareness and am very excited about the potential and direction of Descente.”

About Descente

Founded in 1935, Descente Ltd. is a global supplier of performance-based athletic apparel.  Headquartered in Osaka, Japan, Descente operates sales and distribution centers around the world. North American Ski Division headquarters are located in Layton, Utah. Learn more at