Industry Press Release

Deuter USA Hires Pinnacle Sales NW, Inc. as New Northwest Sales Agency

11/30/2010

Longmont, CO (November 29, 2010) — Deuter USA announced today the hiring of Pinnacle Sales NW, Inc. for sales representation in the Northwest region covering Washington, Oregon, Idaho, Alaska and Montana.

“With the tremendous growth in sales and brand awareness over the past twelve months, we are excited to bring on the Pinnacle Sales team to provide the dealer support and experience in the Northwest,” says Christian Mason, Deuter USA’s Director of Sales and Marketing. “Our commitment to dealers and the retail staff is in line with their philosophy and service, so this is an excellent partnerships for everyone.”

“We are excited to be working with a growing and dynamic brand,” says Blaine Miller, Principle of Pinnacle Sales. “The timing is ideal as Deuter appears poised for continued growth. We attribute Deuter’s success to their dedication to exceptional service and innovative product; attributes which perfectly align with the mission and identity of Pinnacle Sales. We as an agency are excited to contribute our commitment to Deuter’s growth.”

Pinnacle Sales’ main office and showroom is based in Seattle, WA.  Pinnacle Sales is:

Blaine Miller-Principle

blainem@pinnaclesales-nw.com, (206) 784-1447

Based in Seattle, WA servicing WA

Tom Savelle-Office Manager

toms@pinnaclesales-nw.com, (206) 784-1447

Based in Seattle, WA

Vince Close– Sales Representative

vincec@pinnaclesales-nw.com, (406) 548-1619

Based in Bozeman, MT servicing MT and AK

Michael Newby-Sales Representative

miken@pinnaclesales-nw.com, (503) 589-4924

Based in Salem, OR servicing OR and ID

Deuter (pronounced Doy-ter) is one of the oldest pack makers in the world, founded in 1898. Known for creating the first mountaineering specific pack, first women’s specific pack and first ventilated back system, Deuter is also one of the world’s leading technical pack companies focused on design, technologies and product innovation. Users from hikers to alpinists, bike commuters and racers to child carriers, adventure travelers and more, Deuter’s focus on functionality sinks stereotypes by creating products that fit, perform and provide comfort and ventilation for any endeavor.

About Deuter:

Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter’s major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter’s current strength in pack innovation is the ventilated back system they have developed and refined over the last 24 years as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA has over 400 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. For more information, please visit www.deuterusa.com.