Industry Press Release

DISNEY CHARACTERS MAKE LITTLE SKIERS HAPPIER

12/14/2009

Thanks to this new Briko collection, kids will be the ones asking for helmets and goggles for their skiing time! In fact, it is hard to resist to the new accessories created thanks to the collaboration between Briko and Disney: the temerity of Cars for the boys and Princess drawings to fascinate girls. These products share maximum safety and the unmistakable Briko style.

Romentino, IT (December 11, 2009) — Next winter, two new Briko helmets and pairs of googles are going to find their way to many kids’ hearts. In fact, two Disney themes, which had a huge success on the big screen, characterize these helmets: Disney princesses’ graphics for the girls and drawings inspired to Cars cartoon for the boys. However, not only the graphics respond to young skiers’ needs. These helmets are actually specifically studied for them and lightness and safety are two of their distinctive features. In particular, Rookie helmet is certified according to the European EN1077 Class A and American ASTM S:2040 standards.

Kids can coordinate helmets with Briko Disney goggles, conceived in Cars and Princess versions, which assure maximum safety thanks to Thrama Red lenses. Also in these models for kids, Briko adopted Thrama lenses that are manufactured on the basis of the transmittance principle: selective light filtration reduces glare and optimizes vision. Furthermore, the lenses undergo an Antifog process which prevents steaming up.

Safety and style are the priorities for a “beautiful performance” of tomorrow’s champions too.

BRIKO Rookie Princess and Cars helmet (013216)

Models: Princess and Cars

Sizes: 50-52-54-56-58

European EN 1077 standard

Accessories: protective bag

Recommended sale price: From 60,00 Euros

BRIKO Disney goggles (015630)

Graphic versions: Cars and Princess

Available lenses: Thrama Red

Compliance: European CE standards

Comfort: sponge with 3 density levels (maximum adherence to the face)

Recommended sale price: From 40,00 Euros

High-resolution pictures can be found at the following address:

http://www.ldlcom.it/public/public/attach_img.asp?IDC=2051