Industry Press Release

Doug Nelson & Associates Named Polarmax Rep Group Of The Year 2009-2010


Honor Bestowed For Hard Work And Commitment

West End, NC (May 13, 2010) — Longworth Industries, parent company of Polarmax, XGO and PMX technical base layers, is proud to name Doug Nelson & Associates Rep Group of the Year for 2009-2010.

Doug Nelson and TJ Barnes have been recognized for their tireless efforts, especially in a down economy. By layering technology, old-fashioned elbow grease and the support of Polarmax, Nelson and Barnes were able to grow their Polarmax sales by double digits, opening new doors and commandeering additional floor space with existing accounts.

“Polarmax is exactly what our vendors want,” said Doug Nelson, Principal at Doug Nelson & Assoc. “The combination of performance, warmth, comfort, in-stock availability, great customer service and long margins creates a fantastic value for both retailer and customer.” Nelson continued, “We strive to treat all of our retailers with love and attention. The mom and pop specialty retailers across our great heartland love brands like Polarmax. Brands that are Made in the USA, who focus on performance, durability, value and customer service are a good fit and we’re proud to represent Polarmax.”

Roger Maxey, National Sales Director for Polarmax said, “We’re very proud to have Nelson & Assoc on the Polarmax Team. The Rep Group of the Year award really means that you’re the MVP of the team.” Maxey continued, “Especially when you represent a territory like the Upper Mid West, it has even more meaning. Doug and TJ didn’t let the economic downturn dictate their business or their efforts. They got on the road and checked in with each of their accounts, looking for opportunities to grow the business and help the retailer at the same time. Truly a great accomplishment!”



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About Longworth Industries

Longworth Industries Based in West End, North Carolina, manufactures and markets Polarmax and XGO technical base-layer apparel. Longworth Industries is the exclusive manufacturer and retail distributor for Opedix. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at and