Industry Press Release

Dynastar, Lange, Look strengthen product and marketing team


Rossignol Group

New product and team manager to drive commercial initiatives for the portfolio of brands   
Park City, UT (November 4, 2015) — Dynastar, Lange and Look, iconic leaders in alpine innovation and performance, are proud to announce the appointment of Matt Farness as the new U.S. product and team manager for the portfolio of brands. Headquartered in Park City, UT, Dynastar, Lange and Look operate under parent company Group Rossignol.

Matt FarnessFarness joins Dynastar, Lange and Look with extensive experience in the commercial retail setting, most recently serving as general manager of Powder House Ski Shop where he was responsible for the strategic, operational, and day-to-day management of all four Utah locations.

As U.S. product manager, Farness will work closely with the sales, marketing, and product development teams as he oversees product execution, market analysis, and go-to-market strategies. Farness will also oversee team management in relation to each brand’s individual sports marketing initiatives.

“The Dynastar, Lange and Look brands boast an incredible heritage and unwavering commitment to building the most dependable, quality, high-performance products on the market,” said Farness. “I’m very proud to be a part of these brands and look forward to being an integral part of the product development and marketing teams while leveraging my strong retail background and focus.”

“We are all very excited to welcome Matt into the Group Rossignol family,” said President of North America, Ron Steele. “Matt’s extensive commercial experience, marketing background, and general knowledge of the industry and marketplace will be valuable assets as we continue growing the Dynastar, Lange and Look brands with a strong focus on driving sales amongst our specialty retail partners.”

Born in Chamonix, at the foot of the Mont-Blanc, DYNASTAR has been handcrafting high-performance skis for the world’s most committed skiers and alpinists for over 50 years. To this day, Chamonix serves as our base camp and home. Our skis are designed, built, and tested to excel amongst world’s most challenging terrain, while delivering the versatility and ease-of-use adapted to every skier’s specific needs.

About LANGE:
A great-fitting ski boot is a skier’s most important piece of equipment. For 50 years, LANGE has consistently been found on the feet of the world’s best skiers. We collaborate with the best boot-fitters in the world, developing state-of-the-art solutions for those hard-to-fit areas. Our sole focus is better-fitting, better-skiing boots. And we are the premium benchmark.

About LOOK:
LOOK, the ski binding specialist based in Nevers, France, has been one of the largest manufacturers of high-performance bindings in the world since 1947. Connected to the most pivotal moments in skiing, LOOK bindings have been integral to the success of competitive racing, freeride, and freestyle champions for over 60 years.