Industry Press Release

Elan heads to ISPO with Several Innovation Awards and New Owners

01/21/2016

Elan

After successfully completing the sale to an international group of investors, Merrill Lynch International and Wiltan Enterprises Limited, a wholly owned subsidiary of VR Global Partners, L.P., Elan heads towards ISPO with renewed confidence and optimism.

Lebanon, NH (January 21, 2016) — Elan has settled all its legacy financial issues and is in position to dedicate its attention and resources on moving its business. The sale of Elan not only included the repayment of state aid, but also plans for new development and investment by Elan’s new owners.

On a group level, revenue growth has been just under 10% annually, demonstrating Elan’s ability to operate and innovate successfully in a mature market environment. Preliminary figures for 2015 show that despite the late start of the winter season, Elan has managed to grow the sales of its branded skis. Elan continues to grow its market share, and in 2015 the company received, for the third time in past 4 years, the “PlusX Award” for the most innovative brand in the category of sports equipment.

We are delighted that the market recognition trend continues as our brand new ski model “Ripstick 96” was selected as the 2016 ISPO AWARD Winner in the category “Ski off Piste.”  In the last decade, Elan has been awarded more than 40 international awards for design, innovation and technology.

The recent strengthening of Elan core businesses and increase in market share, as well as numerous innovation and design awards, solidifies Elan’s position as a true market leader with excellent growth potential and numerous continuing development opportunities.

For more information, please contact Gary Fleming at g.fleming@alpinasports.com or 1 (603) 448.3101 or stop by at SIA booth #2703.