Industry Press Release

ESURANCE ICER AIR SAN FRANCISCO’S URBAN BIG AIR SKI AND SNOWBOARD – COMPETITION SET TO LAUNCH ON OCTOBER 18TH

04/24/2009

New Catapult Jump System Makes United States Debut at Esurance ICER AIR

Thrilling Action Sports, Music and Lifestyle Event takes place at McCovey Cove, Next to AT&T Park in San Francisco

San Francisco, CA (October 13, 2008) — Esurance ICER AIR announces previously unreleased details regarding the groundbreaking action sports, music and lifestyle event that will take place at McCovey Cove on Saturday, October 18, 2008, along San Francisco’s famed waterfront and adjacent to AT&T Park.

ICER announces an innovative new jump, never before seen in the United States, for this year’s 2008 big air ski and snowboard contest. For the next evolution of Esurance ICER AIR, skiers and snowboarders will be launched using a catapult system developed in Finland by Soul Productions. The catapult will rocket the athletes down a 120 foot- long track and launch them 30 feet in the air, at distances of up to 70 feet onto a corner, or hip landing. The new structure creates an exciting opportunity for the skiers and snowboarders to showcase their skills and ensures the audience can be close to the action. The catapult system will allow Esurance ICER AIR to return to its urban roots, as it can be set up in almost any environment or cityscape.

“In the true tradition of Esurance ICER AIR, we are continuing to evolve and adapt,” said ICER AIR founder Glen Griffin. “The new catapult jump is something spectators may never have seen before. We are thrilled to be the first ones to bring this kind of innovative jump to the United States and excited about the possibilities for Esurance ICER AIR this year and for the years to come.”

Esurance ICER AIR is scheduled to take place on Saturday, October 18, from 12 noon to 8 p.m. at McCovey Cove, adjacent to AT&T Park, on the San Francisco Embarcadero waterfront. The event will also feature freestyle motocross, skate, BMX, headliner music acts, interactive exhibits and a beer garden.

This year’s event will feature a bigger and more diverse musical line-up than past events, showcasing a wide range of musical acts and performers including: The Cool Kids, 3OH!3, DJ Spider, and Men Women & Children.

Event Information and Tickets

For a complete schedule of the day’s events, please visit the Esurance ICER AIR Web site at http://www.icerair.com/2008/schedule. General admission tickets are $28; family four packs offer a $24 savings and are available for $88. All tickets can be purchased at www.icerair.com.

Esurance ICER AIR is committed to being a responsible leader in environmental conservation and is planning the following for the event: a solar powered music stage, an extensive onsite recycling program; all marketing materials printed on recycled paper; plates, napkins and cutlery made from recycled materials; onsite bicycle valets; a comprehensive public transportation program; a “click n’ print” ticket program to eliminate unnecessary delivery; and much more.

Partners for Esurance ICER AIR 2008 include: Esurance, Virgin America, Chipotle, Sony Playstation, PG&E, True Anthem, Head Skis, Skullcandy, Heavenly Valley, Whistler Blackcomb, GoPro, D Structure, Vitamin Water, The Stone Clinic, Academy of Art University, Sports Basement, Quadpong, Live Like a Champion, Smirnoff, Captain Morgan, Cuervo, Foster’s Lager, Foster Premium Ale, Miller Lite, Peroni, Leinenkugel’s, Comcast Sports Net, YourTV20, Wild 94.9, UStream TV, Freeskier, Transworld Snowboarding, Spin, SF Weekly and San Francisco magazines. A portion of the proceeds generated from Esurance ICER AIR 2008 will benefit City of Dreams, a San Francisco Bay Area non-profit organization dedicated to helping low income youth through mentorship and youth development.

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