Industry Press Release



Fernie, BC (January 7, 2010) — Fernie Alpine Resort is proud to be the National Host Site for Avalanche Awareness Days taking place on Friday January 8 through to Sunday January 10th. Please find details below in the official release from the Canadian Avalanche Centre.

Canadian Avalanche Centre and Canadian Pacific Present

Avalanche Awareness Days

Fernie Alpine Resort

January 8, 2010

January 5, 2010 – Revelstoke, BC – Come join us for Avalanche Awareness Days at Fernie Alpine Resort this coming Friday, and you’ll have a front-row seat as Fernie’s snow safety team demonstrates the use of explosives to trigger controlled avalanches within the resort boundary. You’ll hear from people whose lives have been changed by avalanches, you’ll watch as highly trained avalanche rescue dogs locate “victims” buried in the snow, and you’ll get a close look at snow science in action with demonstrations from the University of Calgary’s Applied Snow and Avalanche Research team one of the world’s foremost applied avalanche research programs.

These are just some of the day’s highlights. There will be numerous photo and interview opportunities throughout the day. See the schedule below for more details:

0700 – Meet at Fernie Alpine Resort Daylodge

0730 – Load on Timber Chair

0800 – Get media in position for bombing (just outside Lost Boys Caf_ at top of Timber Chair)

0830 – Avalanche control blasting demonstration

0900 – Media breakfast, news conference and interview opportunities

1030 – Mock rescue with avalanche dog, snow science demonstrations, etc.

1230 – Download to base area

1300 – Media lunch

1400 – Youth education demonstration, and Fernie’s Avalauncher in action!

Please be dressed for the outdoors but skis are not necessary. You will be walking short distances in snow. Hope to see you there!

About Fernie Alpine Resort

Fernie Alpine Resort is regularly named one of the Top Ski Resorts in North America, and is home to over 29 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort is part of the Resorts of the Canadian Rockies (RCR) Family. RCR is one of the largest ski resort owners/operators in North America, owning five ski resorts across Canada, including Fernie Alpine Resort and Kimberley Alpine Resort in British Columbia, Nakiska Ski Resort in Alberta; and Mont-Sainte-Anne and Stoneham in Qu_bec. RCR aims to provide our guests with the best vacation and recreational experience possible.