Industry Press Release

Fitsok Retains The Walton Works as PR Agency of Record

05/16/2013

Chanhassen, MN (May 15, 2013) — Fitsok, designers and innovators of performance socks, announced today the hiring of The Walton Works as their public relations connector effective immediately.

“We’re really excited about our partnership and are looking forward to working with The Walton Works team,” says Jeff Bull of Fitsok. “The Walton Works’ unique understanding of our needs and the running industry are the perfect fit for our brand.”

Fitsok is a running focused sock brand whose premium product is made 100% in the USA. Currently, their simple, clear lineup consists of four core models, each with unique engineering and fabric. Fitsok offers all products in 3-packs at an excellent value so that runners always have a fresh pair. Featuring an Engineered Heel, Max Arch Support and FLOWTEK Channels, Fitsok products are built from years of research, wear testing and tech for moisture dispersion and temperature regulation.

“Fitsok is a growing brand dedicated to exceptional manufacturing and retailer support,” says Todd Walton, President and Founder of The Walton Works. “The socks are durable, fit great and feel great. I’m not saying which are my favorite, but my favorite’s come in a pack of three. We are proud to be a partner with Fitsok to grow their brand awareness and customer enthusiasm.”

About Fitsok

The mission at Fitsok has always been to give athletes the best in engineered fit and performance by building products that allow everyone to excel. Each sock is built to perform. From the athletic CF2 to the advanced CX3 and feature-rich F4, the entire FITSOK lineup is designed to keep your feet dry, comfortable and cool. Whether running, biking, or training, each Fitsok product pushes the boundaries of moisture and temperature management. When a sock enables athletes to excel, it becomes more than a sock get out there and RUN FOR IT. To view the products and learn more, visit: www.fitsok.com.

About The Walton Works

The Walton Works began in 2010 to offer a unique approach and veteran experience to organizations looking to enhance their brands, create marketing strategy, develop PR buzz and enhance customer experience. We are advocates, users and bridge-builders between the physical product and emotional connection customers create with brands. We want brands to be accessible, inspiring, attainable and passionate. Our mission is the blend of function, fashion and passion in product, representation and ourselves. www.thewaltonworks.com