Industry Press Release

FootBalance provides major snow sports trade show demo with first-ever custom footbed molding exhibit


SIA On-Snow Demo attendees can get 100% custom footbeds for their ski/snowboard boots

Boulder, CO (January 28, 2014) — FootBalance, an innovator in custom footbed technology, will be making its debut appearance at the SnowSports Industries America On-Snow Demo at Copper Mountain Resort February 3-4, 2014.

Just days after unveiling its new, state-of-the-art custom footbed molding stations at the SIA Snow Show 2014 in Denver, FootBalance will offer dealers the opportunity to experience the FootBalance system on-site at Copper Mountain Resort. FootBalance will set up within the on-snow boot-fitting area to allow dealers to easily test their new footbeds with a pair of demo boots from various exhibiting brands.

“FootBalance is extremely excited to be making its first appearance at the On-Snow Demo portion of SIA. It is a great opportunity for us to introduce dealers to the custom-fit solution right on the slopes,” says FootBalance vice president of Sales, Todd Poseley.

The FootBalance Recommendation System takes customers all the way from a personalized foot analysis to 100% custom-molded footbeds, and professional expertise on footwear, alignment and performance throughout.

Unlike other insole or orthotics products, FootBalance custom footbeds take just seconds to fit to users’ individual feet, and the entire analysis process takes fewer than ten minutes.

You can find FootBalance at the SIA Snow Show 2014 at the Colorado Convention Center from January 30-February 2 at booth 4239.

For more information about FootBalance 100% custom footbeds, FootBalance QuickFit pre-molded footbeds and the entire line of sport specific and lifestyle footbed options, visit

With its global headquarters in Vantaa, Finland and its North American headquarters in Boulder, Colorado, FootBalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, FootBalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment.