Industry Press Release

Franklin Retail Solutions is pleased to announce Shaun Kelley’s promotion to Vice President of Field Operations


Franklin Retail Solutions

Boston, MA (January 19, 2016) — As Franklin Retail Solutions continues to grow, the Field Operations team is responsible for managing a field team of over 500 Sell-Through Specialists and facilitating communication with Account Management to execute retail merchandising projects for sports, outdoor and fitness brands.

Shaun joined the company in 2010 after running new store openings for Academy Sports and Outdoors.  While at Academy, he was responsible for training store associates on company standards and procedures.  He used his analytical skills and retail experience to improve the training of Franklin Retail Solutions’ Field Team.

Shaun has proven himself time and again to be an invaluable resource to Franklin Retail and to our clients.” Says Tom O’Brien, President of Franklin Retail. “Whether managing his team or engaging with one of our partner brands or retailers, his thoughtful approach and industry knowledge has proven to be a true organizational asset. The expansion of Shaun’s responsibilities will give him more exposure to clients and greater input into our strategic direction.”

Shaun says, “I am very excited about this new opportunity within Franklin Retail Solutions. Given this expanded role within the organization, I am looking forward to strengthening our relationships with our clients and continuing our positive growth within the outdoor, sports and fitness retail industry.”

Franklin Retail Solutions provides in-store merchandising, educational marketing services and consultative services for retailers and vendors in the Sports, Outdoor, Fitness and Health Industries. For more information, please visit