Industry Press Release

Franklin Retail Solutions Welcomes Patricia Babka as Director of Business Development


Boulder, CO (January 10, 2011) — Franklin Retail Solutions, industry leader in retail marketing and merchandising solutions in the Sporting Goods, Outdoor and Active Lifestyle industries, is pleased to announce the addition of Patricia Babka to the management team as Director of Business Development.

Babka brings to Franklin Retail Solutions over 20 years of experience in the Outdoor, Sporting Goods, Ski and Cycling industries. Previously working with brands such as Columbia Sportswear, The North Face and Pearl Izumi, Babka started her career as a sales rep. Her main responsibilities are to assist Franklin in developing its strategic plan for growth, manage sales into new categories, brands and retailers and expand the service offerings of Franklin Retail Solutions.

“I am excited for the opportunity to utilize my past experiences to accomplish such an important goal for both the vendor and the retailer; improving sell through” states Babka. “I believe the services that Franklin Retail Solutions has to offer are the wave of the future. It’s about working smarter, ensuring sell-through and having the information to maximize opportunities. The top brands in the industry have been using our services for years. I can’t wait to introduce them to everybody else.”

“We are pleased to have Patricia bring her years of experience to our rapidly growing business,” said Peter Goehrig, President of Franklin Retail Solutions. “Her time spent building brands and managing sales forces make her exceptionally qualified to help take us to the next level.”

Babka joined Franklin Retail Solutions in September. She can be reached at (303) 282- 3945 x119 and

About Franklin Retail Solutions

Established in 1998 with a small but visionary beginning, Franklin Retail Solutions is a team of retail strategy and execution experts who build relationships and execute your brand strategies at the retail level. Headquartered in Boulder, Colorado, Franklin Retail Solutions strives to be the #1 service provider supplying merchandising, marketing, and information and consulting services to the Sporting Goods, Outdoor and Active Lifestyles industries.