Industry Press Release



Season four premieres March 28, 2010, 8:00pm ET/PT.

Los Angeles, CA (March 11, 2010) — FUEL TV, the only network dedicated to the lifestyle of action sports, is proud to announce the launch of season four of “New Pollution” premiering on Sunday, March 28, beginning at 8:00pm ET/PT. The thirteen-episode series introduces viewers to the incredible next generation of action sports athletes 16 years and younger who are proving their skills on the hills, waves, water and streets across America.

Each episode of “New Pollution” features three talented groms as they juggle life as everyday kids and hometown heroes in their respective sports. The show is hosted by pro surfer Matt Beacham, who is the embodiment of fun and good times as he brings out the best in these young athletes. In each episode, he hangs out with the athletes for a few days experiencing their hectic lives, getting an insider’s perspective into what makes these young athletes excel at their sports.

Moving into its fourth season, “New Pollution” has already made history with featured athletes landing professional endorsement deals and winning major contests against veterans twice, sometimes three times, their own age. Athletes who were featured in the first three seasons include skateboarder Chaz Ortiz who went on to win the 2008 overall title in the Dew Tour Street Skate division at age of 14 and followed that up with a second overall on the 2009 tour; surfer Alana Blanchard who later won the women’s Pipeline Pro twice (2006 and 2007), the Vans Hawaiian Pro in 2009 and joined the ASP World Tour at age 18; surfer Tyler Wright who won the Beachley Classic in 2008; surfer Conner Coffin who was the 2009 NSSA West Open Junior Champion; snowboarder Maddy Schaffrick who took first in both halfpipe and slopestyle at the USSA Revolution Tour Boreal stop in 2009; and snowboarder Ellery Hollingsworth who got a third at this year’s Sprint U.S. Snowboarding Grand Prix in Park City.

“We’re really excited about season four of New Pollution,'” says Scott Paridon, FUEL TV VP of Production and Development. “When we started the show, we had no idea it would catch on like it has. Once we began discovering these young, talented athletes, we realized just how many kids were out there who deserved the exposure. We just keep finding more and more exceptional kids to highlight.”

“The word progression’ is used so often in action sports that I considered it a clich_, but progression is truly the only word I’d use to describe the fourth season of New Pollution,'” says Josh Meyers, Senior Producer of “New Pollution.” “When you watch the show, what you’re seeing are the world’s future sports stars. It’s easy to see that these young athletes are going to take each of their respective sports far beyond what anyone thought possible. Their talents and dedication push these sports to new levels, but that aside, these athletes project big, brilliant personalities and bring the spirit of joy back to their sports. They remind each of us why we first started to get involved with action sports because it’s fun. And they do it so well, they do it with such flair and panache that you are going to love watching them!”

Some of the fresh faces of “New Pollution” highlighted in season four include surfers Lani Doherty, Kalani David and Lakey Peterson; skaters Axel Cruysberghs and London Davis; wakeboarders Anna Hajek and Harley Clifford; BMX rider Chad Kerley; snowboarders Kyle Mack and Brock Crouch; and motocross rider Tyrone Gilks.

Make sure to check out FUEL TV for the best surf, skate, snow, wake, thrill seekers on television with the new season of “New Pollution” beginning March 28, 2010. Original episodes premiere Sunday nights at 8:00pm ET/PT and re-air several times throughout the week.

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