Industry Press Release



FUZE Announces Partnership as National Series Sponsor for the Susan G. Komen Race for the Cure Series; Introduces New Flavored Beverage in Support of Breast Cancer: FUZE Empower’

Englewood Cliffs, NJ (September 24, 2008) — FUZE Beverage proudly announces its commitment to bring breast cancer awareness and education to consumers worldwide. FUZE will join the Susan G. Komen Race for the Cure Series for 2008 and 2009 as a National Series Sponsor and bring a healthy infuzion’ of positive energy to the race series and the breast cancer movement.

Established in 1982, Susan G. Komen for the Cure continues to thrive on one promise: to end breast cancer forever. FUZE Beverage proudly celebrates the 25th anniversary of the Susan G. Komen Race for the Cure while continuing its own promise of providing innovative and premium beverages, infused with vitamins and minerals to consumers.

In 2001, FUZE committed to deliver healthy refreshment and for 2008, the company maintains that promise with renewed vigor. FUZE continues to invest in cause-marketing related ventures, with the Komen Race Series initiative as its largest campaign to date.

FUZE’s mission of healthy hydration continues with the launch of FUZE Empower’, a new flavor for you to enjoy and help raise funds dedicated to the fight against breast cancer. The drink is a Pomegranate Acai Berry flavored bevearage and will be available in 18.5 fl oz. and 16.9 fl oz. pink plastic bottles. Fuze is proud to donate $650,000 to Susan G Komen for the Cure through this program.

“Komen for the Cure works with partners that have products that align with their constituents’ lifestyles and can help build significant awareness of their efforts to cure breast cancer,” said Carl Sweat, President and General Manager, FUZE Beverages. “As so many of us have been touched in some way by this disease, we are honored to support this cause. This partnership is a perfect fit for the FUZE Drink Positive Do Positive’ positioning based upon the health and wellness benefits that the brand delivers.”

FUZE will engage in the Susan G. Komen Race for the Cure Series throughout the nation providing not only refreshments but highlighting local heroes at several Race events through the FUZE Heroes for Hope tour’. “Heroes” and their own personal stories of hope and triumph will be shared on the website.

“This partnership is a great opportunity to drive awareness for our new FUZE our new FUZE Empowered’ flavored beverage, while increasing awareness and financial support for the medical research and survivor support that the Susan G. Komen for the Cure provides,” said Bill Meissner, CMO, FUZE Beverage. “We began the year with our first national retail event Resolution Slenderize’ that promoted health, wellness and the positive effects of our vitamin and mineral enhanced Slenderize platform, and this is a continuation of that positive message, tied to a great cause.”

About FUZE Beverage

Since 2001, FUZE Beverage, LLC has been reinventing beverage industry standards by introducing non-carbonated drinks that are “infuzed” with real health benefits and antioxidants. FUZE is stocking supermarkets and convenience stores with healthy beverage alternatives: Slenderize, Refresh, Green and White Teas, and the Vitalize line. Visit for more information and your local market to get the great taste of FUZE. “Drink Positive. Do Positive.”

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is