Montreal, Quebec (August 17, 2009) — Outdoor footwear leader Genfoot America announces that it has entered into an agreement with AKU Italia, srl. to distribute AKU trekking and outdoor footwear in Canada & North America. Genfoot has set up a separate division within its existing infrastructure and will immediately begin channeling AKU sales and marketing efforts throughout North America.
“We plan to hire a Sr. Manager to focus on the AKU brand and to ensure appropriate resources are dedicated to helps us achieve our growth strategies in North America.” said Richard Cook, President of Genfoot Inc. “We will quickly integrate all of AKU’s sales and operational requirements into Genfoot’s existing framework. Our short term goal is to re-introduce AKU brand and quickly establish the AKU product through specialty outdoor retailers in the North American Market.”
AKU North America will initially carry inventory on key models in warehouses in Quebec and Vermont. There will be an immediate soft launch of the AKU brand using existing global inventory for Spring 2010; a full North American brand launch is scheduled for Spring 2011.
About Genfoot Inc
Genfoot specializes in designing, manufacturing and marketing performance outdoor footwear for the enjoyment of men, women and children under the Kamik Brand name. Established in 1898, Genfoot Inc. is a privately held company Headquartered in Montreal, Quebec, Canada. For more information on Genfoot or the Kamik Brand visit www.kamik.com
AKU Italia is a family owned business that has been manufacturing technical & lightweight outdoor footwear for over 50 years. Headquartered in Montebelluna, AKU maintains manufacturing facilities in Montebelluna, Italy and Cluij Napoca, Romani. Today AKU is the leading supplier of hiking and trekking boots in Italy and the European market. For more information on AKU & AKU North America visit www.AKU.it or call 1.877.341.9AKU (9258)