Industry Press Release

Get Hairy for Charity


Take the Skiing Magazine Stache Dash challenge to raise money for cancer research.

Boulder, CO (October 18, 2013) — Prep the ’stache combs, boys. Movember draws near. Skiing Magazine invites you to join the second annual Stache Dash, a ski-industry partnership with the Movember foundation to help beat cancers affecting men. All you need to do is create or join an industry team, cultivate a moustache during November, and spread the word.

The Skiing MagazineStache Dash is open to all: readers, ski-industry brands, shops, athletes, sales reps, resorts—anyone who likes skiing, lip caterpillars, and cancer fighting. Join a team or start your own. Share the cause with friends and watch the donations pile up like the first fat flakes of winter. Together, we’ll make sure cancer gets a good kick in the snowballs.

Follow these simple steps to join the moustachery:

  1. Register for Movember and create/join your team.
  2. Once you create your MoSpace page, search for, and join, the Skiing Magazine Stache Dash challenge (as team captain, you can join the Stache Dash for the entire team)
  3. Keep track of how you stack up against the rest of the industry at
  4. Weekly ‘stache evolution photos are highly encouraged—we’ll use them to show off your efforts.
    • On Facebook and Twitter mention @SkiingMag and #SkiingStacheDash
    • On Instagram mention @SkiingMagazine and #SkiingStacheDash

Remember, your faces must be clean-shaven November 1, and you must grow your spectacular (or not-so-spectacular) ‘stache until November 31.

Any questions? Contact Ryan Dionne, Skiing’s digital brand manager:

About Skiing Magazine:

Maybe you’ve seen that skier in the lift line, the one who lines up for first chair and doesn’t quit until the bullwheel stops turning. The one who eats, breathes, and lives skiing. That skier is us. We cover gear, travel, resorts, backcountry, ski culture, and more. Join our community and stay current on the latest happenings, the biggest snowfalls, and the newest gear. Find us at,,, and

About Movember:

Movember aims to forever change the face of men’s health through the power of the moustache, by raising vital awareness and funds for men’s health issues to combat prostate and testicular cancer and mental health challenges. Movember programs are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health. Si