Industry Press Release

Girl Powder Launches Contest to Add to the Girl Powder Team


First of its Kind Search Landing Girl Powder’s Next Big Star

San Diego, CA (May 17, 2010) — Traditional methods of searching for talent move over. Girl Powder has moved the compass needle and launched a revolutionary contest to add a member to the Girl Powder Team through a unique and unprecedented online contest. The winner not only lands a coveted spot on the Girl Powder Team, but will also receive free Girl Powder merchandise, a Profile on, a FLIP Video Camera, and an invitation to the 2010/2011 Team Girl Powder video shoot in Lake Tahoe where the winner will also get to stay at the Girl Powder house.

“We are excited to let the public vote on our newest member to join the Girl Powder Team,” President and Founder of Girl Powder, Joel Lackovich, insists. “All the girls on the Girl Powder Team are amped to meet our next big star, and we cannot wait to meet her either.”

Current members of the Girl Powder Team include Maddie Baker (Vail, Colorado), Maddie Bowman (Sierra At Tahoe, California), Julianne Brackett (Sierra At Tahoe, California), Madison Hodges (Mammoth Mountain, California), and Angela Mercieri (Steamboat Springs, Colorado). 

“Being sponsored by GP is sick and the product is awesome,” rocks Girl Powder Team member, Angela Mercieri. “Being part of the Girl Powder Team means being part of a team of female athletes who love to shred. Everyone is really supportive of each other, and we have a great time together, whether it’s on the slopes or out for coffee!”

Contest details can be found at and at The Contest requires all entrants to upload a picture of themselves skiing or snowboarding, and public voting starts June 7th and runs through July 19th. After voting is concluded, the winner will be officially announced on July 26th.

“No company has ever held a contest like this before,” Lackovich stated when asked whether he thought it was risky to let the public decide on the next member to join the Girl Powder Team. “I think that is what I like about it. It’s like the Company is going down a slope-style course of our own and we are excited to see what the finish line holds in store for us.”

About Girl Powder

GIRL POWDER is more than a brand, but truly a way of life. In 2002, GIRL POWDER began as an online ride-share message board for women to connect with one another to gain safer passage ways to the slope in Lake Tahoe. Winter after winter, girls used the ride-share message board to get to the slopes to ski and snowboard. Soon the catchy name, GIRL POWDER, naturally branded itself throughout Northern California reflecting GIRL P-O-W-E-R and uniting and empowering many ski and snowboard girls. Now in 2010, GIRL POWDER still stands strongly on its philanthropic roots further advancing from the days of a ride-share message board and promoting the brand at slope-side events. Today, GIRL POWDER is launching a collection that advocates strength and empowerment of women, and supports a team of girls known as Team GIRL POWDER!