Industry Press Release



South Lake Tahoe, CA (April 2, 2009) — Girl Powder, one of the hottest emerging women’s action sports brands, held its second annual Girl Powder’s Queen of the Park competition on Saturday, March 28th at Heavenly Mountain Resort at the base of World Cup. The event tagged as an inspiring event with a feminine edge did not disappoint.  Female riders and skiers flew down a challenging box and rail set up by the Heavenly Park Terrain Crew in a jam format and everyone had a great time.

“The set up was great, and the view of the lake from the top before you came down the box and rails was spectacular,” CEO and Founder Joel Lackovich commented. “Not only did the girls absolutely kill it, we captured some great shots, and I think we might have some new wall art too.”

Signups for female skiers and snowboarders began at 3pm and the competition began after 5pm with the girls hitting the challenging, yet fun set.  “I really liked the big up box with the huge gap landing and the quarter pipe transfer box,” commented Girl Powder’s Queen of the Park youngest competitor, 9 year old Alexis Roland, who swung by to compete after filming all day in Lake Tahoe.

Competitors were judged on originality, skill, and personality and the competition was fierce. In the end, 16 year old Madison Hodges, from Mammoth, skied to victory with some incredible rail work winning the Girl Powder Queen of the Park for Skiing, and Paige Rainear, from Colorado, won the Girl Powder Queen of the Park for Snowboarding and also Best Trick. “Paige owned that quarter pipe today,” Lackovich commented.

Girl Powder’s Queen of the Park was produced by Girl Powder Clothing, Heavenly Mountain Resort, Sports Basement, and First Tracks productions.

Top Results:


1st Place – Madison Hodges

2nd Place – Holley Hind


1st Place – Paige Rainear

2nd Place – Rachel Johnson

3rd Place – Tatu

Founded in 2002, Girl Powder’s purpose is to empower women and broaden awareness of female snow sports through their fashionable clothing, online community, and events. Initially started as an online ride share message board for women to connect with one another, and find an alternative to hitch-hiking up to the hill, Girl Powder is now a growing presence on the web, and the slopes, and represents a lifestyle and a way of life. Girl Powder’s fashionable apparel is available at