Industry Press Release

GOODE Skis Announces Industry First, 100-percent Customizable Snow Ski Graphics


Skiers finally given complete control of graphics, colors, text and pictures.

GOODEOgden, UT (January 21, 2015) — Any graphic.  Any design.  Any color.

That’s the mantra behind GOODE’s groundbreaking, industry-first, 100-percent customizable snow ski graphics.

With a newly developed proprietary printing and manufacturing process, GOODE has become the first ski company to give its customers the ability to completely customize their new skis using their own custom artwork, photos and color combinations (view examples here).

“It’s kind of crazy that in today’s day and age, in which nearly everyone has an 8-megapixel camera in their pocket and easy access to computer design programs, we are still expected to have skis that all look the same,” said Dave Goode, founder and president of GOODE Skis. “Not all skiers are alike, so why should everyone’s skis have the same graphics?  We think people will love the opportunity to express themselves through their own personalized graphics.”

GOODE’s ability to offer a feature that no other ski manufacturer can stems directly from a close-to-home approach that has defined the company, a long-time pioneer in carbon fiber in snow ski products and one of the most recognized indie ski manufacturers in the sport.   

“All of our skis are made by hand right here in Ogden, Utah,” said Goode. “Our commitment to small-batch manufacturing here at home gives us the flexibility to do some really unique things, like offering custom graphics and pushing the performance envelope with advance carbon fiber materials.” 

Skiers can customize their graphics four ways:

  • Visit the knowledgeable and helpful experts at one of GOODE’s fantastic retail partners, including The Alpine Sport Shop, Buckman’s Ski and Snowboard Shops, Mt. Shavano Ski Shop, and The Ski Company.  To find the nearest retailer, select “custom graphics” on the dealer map available at
  • Go to and select the desired ski model.  Once there, users can use GOODE’s Online Ski Designer Tool™ to choose colors, add text and/or pick from a huge library of pre-loaded designs, patterns, images, and logos.  They can also upload pictures from their computer, tablet or phone, or even social media platforms such as Instagram and Facebook.
  • Those experienced with graphic design software such as Photoshop and Illustrator can use downloadable templates included with each product’s online store description to create their own designs.  Once they’ve completed their design, they simply purchase the skis and upload their image to c