Industry Press Release

GOODHEW AND NEVE DESIGNS PARTNER TO CREATE FUN AND FASHIONABLE SOCK STYLES

01/25/2010

Chattanooga, TN (January 25, 2010) Goodhew, makers of high-performance lifestyle socks, announces today their partnership with Neve Designs, specialty manufacturer of premium art-knit merino wool sweaters and accessories, and the launch of three new and inspired color patterns.

“Goodhew and Neve both offer high-quality wool products and this was a natural fit for both,” says Jim Markley, Goodhew co-founder. “This partnership introduces socks to the Neve line and benefits Goodhew by expanding our reach into new markets.”

The three new Goodhew styles are named for their corresponding Neve sweaters. The Claudia, Annika and Rebecca Goodhew socks, designed with an eye to fashion and bright colors, retail for $15.99, and offer a unique marketing opportunity to retailers. The new designs are available at the beginning of August, just in time for winter and holiday merchandising.

“We’ve been friends for years and the partnership was something that all of us at Neve and Goodhew have talked about for a while,” says Tom Irvine, owner of Neve. “We are excited for the new venture as this is an excellent meshing of two very unique and fun companies.”

Both Goodhew booth 162 and Neve booth 29037E will have samples of the Neve Collection by Goodhew socks available at OR.

Goodhew is also hosting an Extreme Sock Drawer Makeover at OR! There will be one lucky winner a day, Thursday through Saturday of OR. Entry is easy, just stop by Goodhew (booth 162) and drop off your business card. Goodhew will do a random drawing at the end of the day and winners will be notified via email.

About Goodhew

Socks fitted and styled for the 21st century, the Goodhew brand is the soul of performance, the air of style, and the principles of social responsibility. High-performance for the everyday world, Goodhew is the perfect blend of superior quality materials and superb design. Each sock uses spandex throughout for the perfect fit, incorporates flat-toe seams for the utmost in comfort, and incorporates many other features to enhance comfort and fit. Their yarn combination choices include Merino Wool, Lambswool/Alpaca, Cashmerino, Cashmerino/bamboo and Merino Wool/ Coolmax. Fibers are chosen for superior breathability, cushioning and moisture management. The styles are modern classic and ultra chic. www.goodhew.us.com

About Neve Designs

Neve is a specialty manufacturer of premium art-knit merino wool sweaters and accessories based in Boulder, Colorado. Casual, elegant and sportive designs are uniquely created for both men and women with a custom blend of rich colors and distinctive patterns. At Neve we embrace the resort and active lifestyle markets with fun, polished designs for both men and women. We meticulously craft every garment using natural fibers, notably ultra-fine Merino wool – a material Neve has used since its inception in 2002. Our mission is to provide our customers with high quality, functional, and stylish garments that represent a healthy lifestyle, and encompass sustainability and global manufacturing responsibility. www.nevedesigns.com