Industry Press Release

Governor Hickenlooper and Mayor Vidal to “Ring” in Opening Morning of Sia Snow Show In Denver


WHAT:           Colorado Governor John Hickenlooper, Denver Mayor Bill Vidal and local convention and snow sports officials will ring cowbells to open the second SIA Snow Show in Denver. 

WHERE:       Colorado Convention Center Lobby, 14th and California Street entrance

WHEN:          Thursday, January 27, 8:30A

WHO:             Colorado Governor John Hickenlooper

                        Denver Mayor Bill Vidal

                        VISIT DENVER President & CEO Richard Scharf

                        SIA Chairman of the Board Tim Petrick

                        Winter Park Resort President & CEO Gary DeFrange

WHY:             The SIA Snow Show is bringing more than 19,000 delegates to the Mile High City for the world’s largest snow sports tradeshow.   The second year of an 11 year booking, the show brings $30 million of economic impact to Denver.  Surrounding the show, running from Jan. 25-30, is “Mile High Snowfest,” a citywide celebration of all things snow with more than 30 events and activities for locals and visitors, including the first-ever Denver Big Air Competition. 

VISUALS:     Governor Hickenlooper and Mayor Vidal will be dressed in snow sports attire as they “ring” in the opening day of Snow Show with cowbells, following a European snow sports tradition. 

                        TV crews and photographers will be able to photograph the dramatic entrance of 19,000 delegates entering the show floor.  The tradeshow is not open to the general public; however media will be able to enter the show floor following the press conference for dramatic shots of 321,000 sq. ft. of snow sports gear and equipment.

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INFORMATION: To schedule interviews or obtain photos/logos from VISIT DENVER, Colorado Ski Country, U.S.A., or any additional participating partners, contact Rich Grant: (303) 907-8289, or Debbie Park at (303) 571-9451,

For interviews and information on the SIA Snow Show, contact: 

Anovia Daniels cell: (360) 791-1563,

Lori Crabtree cell: (307) 690-6427,