Industry Press Release

Group Rossignol strengthens regional sales and marketing teams


Rossignol Group

New regional field representatives to support sales and marketing initiatives for all Group brands
Matt BeersPark City, UT (November 4, 2015) — Group Rossignol, home to Rossignol, Dynastar, Lange and Look, is proud to announce the appointment of two new regional event and promotions specialists: Matt Beers, representing the western U.S. and Austin Stewart, representing the Northeast and Mid-Atlantic regions.

Beers comes to the Group with a strong background in business, marketing, and ski racing, recently served as the men’s U16 Alpine ski coach at the Killington Mountain School. Based out of Summit County, Colorado, Beers will support Rossignol, Dynastar, Lange, and Look for the western U.S. and will oversee the operation of the Group’s Mt. Hood Test Center during the summer.

“I am excited to represent brands that have both a rich history and progressive vision for the future,” said Beers. “I’m looking forward to working with some of the most passionate people in the industry and flying the flag for Rossignol, Dynastar, Lange and Look.”

Stewart comes to the Group with a strong and diverse range of experience in the ski industry, serving as a coach at both Mad River Glen and Sugarbush Resort, as well as a having over 10 years of retail experience at Vermont North Ski Shop. Based out of West Lebanon, NH, Stewart will support Rossignol, Dynastar, Lange, and Look for the Northeast and Austin StewartMid-Atlantic regions of the U.S.

“I’m thrilled for the opportunity to support these iconic and innovative brands while learning from the best in the business,” said Stewart. “Rossignol, Dynastar, Lange and Look are each unique and authentic brands and deliver top-tier products that I truly believe in.”

Beers and Stewart will support the sales and marketing teams with a diverse range of duties and responsibilities in their respective regions, including: activation at retail, resort and on-snow events, technical training, race service, tradeshow, and demos and testing.

ROSSIGNOL has been making winter sports easier, more inspiring, and more fun, since 1907. From competitive athletes to cautious first-timers, Rossignol’s technical innovations in construction and design continue pushing the boundaries of what skiers and riders can achieve on snow. Wherever winter takes you, whether resort-based or backcountry-bound, Rossignol delivers the groundbreaking performance, versatility, and ease-of-use to ensure Another Best Day.

Born in Chamonix, at the foot of the Mont-Blanc, DYNASTAR has been handcrafting high-performance skis for the world’s most committed skiers for over 50 years. To this day, Chamonix serves as our base camp and home. Our skis are designed, built, and tested to excel amongst world’s most challenging and formidable terrain, while delivering the versatility and ease-of-use adapted to every skier’s specific needs. 

About LANGE:
A great-fitting boot is a skier’s most essential piece of equipment. And for 50 years, LANGE ski boots have consistently been found on the feet of the world’s best skiers. We collaborate with the best boot-fitters in the world, developing state-of-the-art solutions for those hard-to-fit areas. Our sole focus is better-fitting, better-skiing boots. And we are the premium benchmark.

About LOOK:
LOOK, the ski binding specialist based in Nevers, France, has been one of the largest manufacturers of high-performance bindings in the world since 1947. Connected to the most pivotal moments in skiing, LOOK bindings have been integral to the success of competitive racing, freeride, and freestyle champions for over 60 years.