Industry Press Release



Gilford, NH (December 22, 2008) — Gunstock Mountain Resort has embraced and deployed LivePerson» customer service chat functionality to the website. This will allow the thousands of guests that visit the Gunstock site to get up to date information on anything at the resort immediately. “We have thousands of people visit our site each day, LivePerson» will give us an ability to interact with our guests real time.”, says Bill Quigley, Director of Marketing and Sales. “At any time there could be hundreds of people viewing our site, we view that as people walking around guest services without saying hello to them.” The LivePerson» application is attached to the site and will automatically pop up when there is an operator available to answer questions. With the prevalence of chat and texting, this technology makes it easier for guests to communicate with Guest Services. Additionally, it allows the operator to work with multiple customers at a time. “We think we may be the first ski area in the country to adopt this technology, we are sure that others will follow. Most ski areas aren’t able to answer each phone call that comes into the switchboard on a busy day, this will allow us to meet our guests needs, when they are making their decisions. We know that over 50% of all travel decisions are made on the web, this will give our guests an easier way to contact our team of experts.” continues Quigley.

“The questions are the same as you get on the phone”, says Peg Purcell, Guest Services Manager. “We are able to answer questions about conditions, pricing, hours, and lodging. Additionally some of our younger team members love this technology and it adds more variety to their day. We are excited about the newest addition to the web.”

Gunstock, located in Gilford New Hampshire, is one of the state’s largest recreation areas. The first ski area in New England to have a chairlift, Gunstock boasts 1400 feet of vertical, over 220 acres of skiing, and 300 campsites during the summer, spectacular views of the Lake Winnipesaukee at every turn. It is also the host of major events such as the, Laconia Nationals,The Lakeside Living Expo, HillClimb during Laconia Bike week, RibFest, CraftFest, Soulfest, and the TimberMan Triathlon