Industry Press Release

Hat Life “Hatty” Awards Chaos Headwear Lead Designer: Cynthia Surette


Steamboat Springs, CO (June 22, 2010) — This season Cynthia Surette, Director of Design at Chaos Headwear received the Hat Life Award for the environment and snow industry category. The awards winning Hat Life Book is the world’s most popular headwear reference (and possibly oldest) with the first issue printed in 1872.

Surette is cited for ingenuity and variety at the 2009/2010 Snow Sports Industry- SKI PRESS Edition for environmental acknowledgments. She is currently the design director for Chaos Headwear responsible for the environmentally friendly Green Label Collection launching the term Enviro-Tech.

She has been with the family owned and operated manufacturing brand for 19 years. Her devotion and expertise make the brand what it is today. Surette has extensive fiber knowledge, though design knowledge, and world-wide sourcing experience, a combination for market leverage for Chaos.

Richard Tock, CEO and owner of Dogree Fashion, the parent company of the Chaos brand describes Surette and her focus, ” It is because Surette’s resilience to sourcing the greenest product possible that Chaos receives awards like these. She is a consummate creator and takes the greatest care in all her work. She is a gifted professional.”

The award winning Chaos Green Label incorporates a diverse selection in sustainable fibers, that include organic cotton, hemp and wool blends. Chaos Green has a commitment to safe dyes: All the hats in the Chaos Green Label haveclean dyes. The Chaos Green line uses only low impact dyes’ that have less toxic run-off into drains, oceans and ground water and our non-chemical dyes are made exclusively from vegetable and root powders. There hats of recycled poly blends with wool and are made of soda-bottle spun plastic for resilience and thermal properties. Each product in this category is lined with recycled fleece.

As well, within the Chaos offerings is the Moon Shadow – Peru Collection with a sustainability mission. The collection of hand-knit high-end headwear is sourced in the mountains of Peru. The Head Knitter’s Guild is a small network supplier of twenty-five indigenous mountain pueblos who make headwear for Moon Shadow in 100% alpaca and acrylic blends. This collection supports resorts and specialty boutiques and can also be found at

Hat Life is the only publisher devoted solely to the headwear industry in the US. Commonly called the Encyclopedia of the Headwear Industry, the Hat Life Book is the world’s most popular headwear reference. The first issue, launched in 1872 as a single sheet, has grown into a 350-page, full color book. The Hat Life website is a dynamic extension of the print directory, featuring more than 10,000 users and thousands of online listings With a loyal readership of retailers, manufacturers, designers, and buyers, the book, published yearly, straddles a groundbreaking editorial section and a detailed, robust directory of thousands of companies in America, Asia and beyond. Hat Life is a Mint Publishing publication and is based in Long Beach, California. 

To learn more about Chaos Headwear, our products and programs, please visit

Chaos Headwear specializes in quality, responsiveness and a vast array of headgear possibilities. The brand is owned by Do-Gree fashions, a mill that has been family-owned and operated for three generations. Based in Montreal, Canada, Do-Gree Fashions is able to respond quickly to both customer requests and fast-paced market trends, which allows the company to offer unparalleled service. Designs from both Chaos and sister brand Moon Shadow vary from winter to four-season, urban to alpi