Industry Press Release

Help ONE Beginner Sign Up for Lessons from a Pro and Be an Ambassador for Snow Sports


Enter the Bring a Friend Challenge and Win Prizes

Washington, DC (October 6, 2014) Snow sports industry research shows that friends and family members introduce most people to skiing

and snowboarding. For the third year in a row, the industry is rewarding anyone who helps introduce newcomers to ski or snowboard lessons – if they

register for the Bring a Friend Challenge.

Those who help just ONE beginner sign up for and take a beginner lesson or lesson package will be recognized as an Ambassador of Snow Sports.

Ambassadors are eligible to win prizes for their efforts. The Challenge is part of the Learn to Ski and Snowboard (Month)/Bring a Friend initiative.

Details about the Challenge are available at, including prizes from product suppliers

including Head Wintersports, Seirus, Crazee Heads, RAMP, Ride, Dragon, Sky Trail, Outdoor Tech and more. Killington and other resorts also are

offering lift, lesson and lodging packages. More prizes will be posted soon.

Participants can enter every time they help a (different) beginner sign up for lessons. The basic requirements are filling out a short

registration form each time along with a receipt from the lesson. The person who signs up the most newcomers will be named Ambassador of the Year.

The Grand Prize is a 2015-16 season pass at a selected ski/snowboard area.

“It’s a great way to get exercise in winter,” said Raelene Davis, VP of Marketing for Ski Utah and c