Industry Press Release

High Sierra Promotes Joann DePasquale and Welcomes Javier Solis

01/07/2011

Vernon Hills, IL (January 7, 2011) — High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is pleased to announce the promotion of Joann DePasquale as Vice President of Sales of Luggage and Sporting Goods Division as well as the appointment of Javier Solis as Senior Product Designer.

DePasquale will now oversee High Sierra’s luggage and sporting goods divisions.  She will have a strategic role to help grow the company’s business at all levels and categories of retail. 

“DePasquale has been a tremendous asset in building our department store, office store and specialty luggage business over the past several years,” said Bryan Kinsley, sr. vice president and chief operating officer for High Sierra Sport Company. “We are very confident that she can apply the same skill set in building our brand presence within the sporting goods arena as well.”

Solis joins High Sierra as Senior Product Designer. He recently worked at New Balance as Creative Director for their growing lifestyle brand, PF-Flyers. At the same time, also designing top-level technical footwear dedicated to the hardcore elite runner, for NBx. Prior to that, he worked in a variety of categories including kids, walking, outdoor and performance running. Solis has a Master’s degree in Product Design from the Academy of Art University and was raised in Milwaukee, Wisconsin.

“I’m really excited to be back in the Midwest working for High Sierra, and ready to build on the success of the company,” said Javier Solis, Senior Product Designer for High Sierra Sport Company.

For more information on High Sierra Sport Company, please call (800) 323-9590 or visit www.highsierrasport.com.

About High Sierra Sport Company

High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

High Sierra recently licensed its brand with NorthPole, LLC, a global leader in outdoor living and recreational products, to produce and distribute camping and outdoor recreation equipment under the High Sierra brand name.

The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).

For more information, please call (800) 323-9590 or visit www.highsierrasport.com.