Industry Press Release



Vernon Hills, IL (June 11, 2008) High Sierra Sport Company, a manufacturer of innovative bags and luggage, is pleased to announce the appointment of Jorge Garces as Vice President of International Sales.

Jorge will be responsible for implementing sales and marketing strategies for European, Latin American, Asia and Pacific markets. Jorge will also provide new business development, pricing strategies, international finance and logistics as well as foreign market analysis and planning.

“Jorge’s arrival to High Sierra comes at an opportune time for our company,” said Hank Bernbaum, president of High Sierra Sport Company. “High Sierra is committed to major resources to elevate High Sierra’s sales programs as well as build our international awareness.”

Jorge has over 20 years of international experience in sales and marketing. Prior to joining High Sierra, Jorge worked at JanSport where he developed all sales and marketing activities for its Latin American division. He was also instrumental in establishing new policies and distribution strategies in the Asia / Pacific region. Throughout his career, Jorge has held leadership roles at Marketing Associate International, Johnson Outdoor Incorporated, Lennox Industries Inc., and The Coleman Company.

“The quality of High Sierra’s products and dedication to meeting customer needs was a key factor in joining the company,” said Jorge Garces, vice president of international sales for High Sierra Sport Company. “I’m looking forward to furthering High Sierra’s market penetration and gain further international sales potential.”

For more information on High Sierra Sport Company, please call 1 (800) 323-9590 or visit

About High Sierra Sport Company

High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).

For more information, please call (800) 323-9590 or visit