Industry Press Release


Vernon Hills, IL (April 10, 2009) — High Sierra Sport Company, a manufacturer of innovative bags and luggage, announces a partnership with the LUNA Chix Pro Team as their official supplier of travel bags. Through this partnership, High Sierra will provide the LUNA Chix Pro Team luggage, backpacks, hydration packs and messenger bags.


The Team LUNA Chix Pros are the top ranked women’s mountain bike team in the world with two Olympians in 2008. The LUNA pros are part of the larger Team LUNA Chix program comprised of groups of women in their local communities who swim, play, run or ride as often as they can. From moms to single women; business owners to freelancers; casual sports enthusiasts to competitive athletes, Team LUNA Chix support each other through learning a new sport, developing skills, training and most importantly, having fun.


“High Sierra is committed to producing thoughtfully innovative bags and luggage that appeal to the intelligence and esteem of the active lifestyle and outdoor consumer,” said Stella Peterson, pr director for High Sierra Sport Company. “The LUNA Chix Pro Team is an excellent vehicle to expose women throughout the world to sports and to encourage them to get outside and play.”


“High Sierra understands and actively supports athletic endeavors as evidenced by their support of high-profile teams like the LUNA Chix and U.S. Ski Team. High Sierra provides us with the dependable, quality luggage, and sound piece of mind knowing we won’t ever have to deal with blown-out zippers while we’re running through the airport in Brussels. Their commitment to product excellence speaks for itself and we are proud to welcome aboard High Sierra as the Official Supplier of Travel Bags of LUNA Chix Pro Team.” says Dave McLaughlin, team general manager for LUNA Chix Pro Team.
In addition to training and racing, the LUNA Chix Pro Team actively participates to raise awareness and donations for the Breast Cancer Fund, a non-profit that seeks to identify and eliminate environmental and other preventable causes of breast cancer.
For more information on the LUNA Chix Pro Team, please visit


About High Sierra Sport Company

High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.


The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).
For more information, please call (800) 323-9590 or visit