Industry Press Release

HOLDEN Outerwear Partners with Alternative»


Collaboration to feature layering styles, apparel & outerwear lining

Seattle, WA (January 27, 2015) — Continuing its quest to design Timeless Quality™, Eco-Friendlier outerwear & garments with Functional Style, HOLDEN Outerwear has joined forces with Alternative™ as a key materials partner.

Best known for its extremely comfortable, timeless styles, Alternative™ is a fashion lifestyle brand with a serious commitment to sustainability. Sound familiar? Like-minded people find strengths together, and that’s why HOLDEN is so excited to have made a great partnership with the folks at Alternative™.

“At Alternative™ we’re inspired by optimism,” said Michael Ardelean, VP of Merchandising. “It’s difficult to be 100% sustainable in every aspect, but we can certainly make every effort to do better. To us, HOLDEN’s commitment to “Eco-Friendlier” is all about doing better, and we’re honored to contribute our fabric innovation to the HOLDEN collection.”

This season, the majority of HOLDEN’s outerwear collection will be lined with Alternative’s cozy, wicking fabrics, keeping you warm, looking great, all the while paying respect to mother Earth. Additionally, all of HOLDEN’s fleece and tees will be using Alternative’s eco-friendlier materials and excellent cuts.

To view the individual styles from the collaboration, head to, now showing the entire collection.

About Holden:

Born and based in the Pacific Northwest, Holden’s foundation reflects the technical expertise and performance demanded in mountain environments. Founded by professional snowboarder Mikey LeBlanc and designer Scott Zergebel, Holden’s mission is to create products based on these values: Timeless Quality™, functional style, tailored fit & eco-friendlier attributes. For more information, visit Thank you for being you.

About Alternative™:

Alternative moves differently. Creating clothes people want to wear every day, Alternative is more than just apparel. We are part of a growing movement of doers and disruptors grounded in social responsibility. Rooted in athletics, we’re known for our signature softness and fabric innovation. Moving differently to reshape the way we live, we create modern basics for a sustainable future. Alternative’s design studio is located in Downtown Los Angeles and corporate headquarters are in Atlanta, GA. Retail stores are in Los Angeles, San Francisco and New York City. To learn more, visit