Industry Press Release

HOLDEN Retools US Sales Team with New Rep Additions


HOLDENSeattle, WA (January 20, 2015) — HOLDEN Outerwear, under the new ownership of POW Inc, is pleased to announce several new additions to its outside sales rep force. With the direction of National Sales Manager, Kyle Phillips, this rebuilt sales force is the network that will enable Holden to maintain consistency and grow with accounts across the country. These new additions join the likes of longtime Holden reps providing the ideal combination of experience and fresh faces.

The Midwest continues to be managed by longstanding HOLDEN rep Peter Harvieux. “It’s an honor and a pleasure to work with Peter. He is truly HOLDEN family, and his hype, stoke, and patience for the brand over the years has been nothing but impressive,” said Phillips.

HOLDEN’s East Coast retailers will now be supported by the highly knowledgeable Joe Cerina (New England) and fired-up Eddie Opat (Mid-Atlantic).

In the Northwest, snow-sports sales rep Dan Sorcinelli will use his valuable skills to represent HOLDEN in WA, OR, ID, MT, and AK. With copious years of experience, Dan is a welcomed addition to the HOLDEN family. “It’s an honor to join the HOLDEN Team. I’ve always loved the style and the story of the brand, and I’m looking forward to spreading those messages in the NW,” said Sorcinelli.

In the Rocky Mountain region, long time super-rep Scott Smith has climbed on board to manage Colorado, Utah, Wyoming, and New Mexico. “It’s a great feeling to be part of such an influential brand. The HOLDEN product line fills a void for so many retailers as well as the end consumer,” said Smith.

Further south and west, Sara Mehlhaff, Stephanie Vollmers and their agency, Little Nightmares, will now be overseeing the California, Nevada, and Arizona regions. “We are stoked to be a part of such a quality brand making quality product!” said Mehlhaff.

Since inception, HOLDEN has pursued a singular goal: to create products that make people happier and healthier in the pursuit of a life well led. The in-house staff and the above sales force are dedicated and focused on delivering high quality, eco-friendlier outerwear with progressive styling, fabrics, and fits, while also staying devoted to providing great retailer and customer service and assuring timely product deliveries.


Outdoor Retailer: #36127

SIA: #1257

ISPO: #A2-309

About HOLDEN: Born and based in the Pacific Northwest, HOLDEN’s foundation reflects the technical expertise and performance demanded in mountain environments. Founded by professional snowboarder Mikey LeBlanc and designer Scott Zergebel, HOLDEN’s mission is to create products based on these values: Timeless Quality™, functional style, tailored fit & eco-friendlier attributes. For more information, visit