Industry Press Release

Hookit.com and FUEL TV Partner to Hook-Up Young “Unsponsored” Athletes

04/28/2010

Partnership provides up and coming action sports athletes opportunities for huge exposure while delivering new premium content to Hookit.com

San Diego, CA (April 28, 2010) — FUEL TV, a leading provider of action sports media coverage, and Hookit.com, the largest social network for lifestyle sports, today announce a unique promotion and content partnership. The highlight of the agreement is the launch of a new online community for FUEL TV’s Unsponsored’ segment. This community provides aspiring amateur athletes in skate, surf, snow, motocross, BMX and wake their potential two minutes of fame and some serious exposure on FUEL TV, which is now broadcast in more than 30-million homes nationwide.

In order to be eligible, any Unsponsored’ athlete must submit their video online at http://unsponsored.hookit.com. Once a month, a panel of judges from FUEL TV and Hookit.com will review the submissions and select unsponsored athletes for a chance to be featured on FUEL TV, as well as receive introductions to top industry brands. For the athletes, this also means no more cumbersome mailing of DVD’s or emailing clips in hopes they will get viewed. Athletes who don’t get selected to be on FUEL TV can still get exposure, promote themselves and connect with brands for deals on products through the Unsponsored community and their profile on Hookit.com.

“Our roots started in sponsorship and helping open doors for young up-and-coming athletes. There are so many athletes who have the skills, but need that one big break to help them get to the next level,” said Scott Tilton, CEO of Hookit.com. “This partnership with FUEL TV provides our Unsponsored’ members with an exceptional opportunity for amazing exposure while adding great content for all of our members to browse and share.”

As part of the partnership, Hookit.com is also hosting premium online video content from FUEL TV. The content will be featured across various sport hubs on Hookit.com helping create new advertising revenue opportunities for both properties and highlighting popular shows like “Bubba’s World,” “The Daily Habit,” “Firsthand” and others.

“Hookit.com has an incredibly targeted and passionate community of action sports athletes who need exposure and want great content,” said Gene Pao, FUEL TV’s VP of New Media and International Development. “Their history in sponsorship made this partnership a perfect fit for Unsponsored as well as a great avenue for us to promote and distribute FUEL TV content.”

For more information and specifics, check out www.fuel.tv/unsponsored or http://unsponsored.hookit.com.

About Hookit.com

Hookit.com is the largest and most active social network for lifestyle sports with features and services created specifically for athletes and brands. For Members: We are a place to hook up with friends, brands and deals on products. For Brands: We are a place to hook up with a core audience of athletes and enthusiasts to market and sell your products. For more information, visit www.hookit.com.

About FUEL TV

FUEL TV is the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, motocross, and wakeboarding. Through its original and commissioned series and specials, short-form content, films, and prestigious event coverage, the channel features action sports athletes, emerging musicians, celebrities, and breaking news. FUEL TV was launched July 1, 2003 and is seen in more than 30 million U.S. homes. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscri