Industry Press Release

Hundreds of Resorts Nationwide Offer Deals During January Learn to Ski and Snowboard Month


Washington, DC (December 27, 2012)Ski and snowboard areas all over the U.S. are offering free or discounted offers that encourage children and adults to take lessons from professionally-trained instructors during January Learn to Ski and Snowboard Month (LSSM). Newcomers not wanting to learn by themselves can bring a friend and enter to win prizes through the Bring a Friend Challenge.

Learn to Ski and Snowboard Month is celebrating its fifth year in 2013. Last year, nearly 100,000 took advantage of the initiative. Offers vary. Most are targeted to newcomers generally include a lift ticket, lesson and equipment rentals. The LSSM Web site is a resource as are the links below.

New England: Ski New Hampshire members are offering a beginner lift, lesson, rental package free the week of January 12 as are non-members Attitash and Wildcat. Other packages are available during January. Ski Vermont resorts have a similar package for $29 all month. Ski Maine is running it third annual Get a Lift campaign for families who learn how to ski or snowboard and also lists members’ programs.

Eastern U.S.: Ski Areas of New York members are offering 10,000 $10 lift tickets for use on 1/10. The association’s Web site has details on this program and other January learn to deals. New York boasts more ski/snowboard areas than any other state. In Pennsylvania, SkiPA is running a statewide discount voucher program. Their Web site has information on members’ special January learning programs throughout the state. The Southeastern Ski Areas Association Web site and the Ski West Virginia Web site hosts information for member resorts. For example, North Carolina’s Beech Mountain is celebrating its 50th anniversary with a $45 learning package.

Mid-west: Michigan Ski Industries Association is running its Discover Michigan learning program with 23 member resorts and the Midwest Ski Areas Association has a listing of its members offer in ten states.

West: All Ski Utah members are providing learn to packages at discounted rates. Select resorts in Colorado have programs including Arapahoe Basin, Durango, Loveland, Powderhorn, and Winter Park plus the four Vail properties of Beaver Creek, Breckenridge, Keystone and Vail.

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