Industry Press Release

Iconic Sporting Goods Company takes on North America – uvex establishes new North American subsidiary amidst brand’s 90th anniversary


Iconic Sporting Goods Company takes on North America – uvex establishes new North American subsidiary amidst brand’s 90th anniversary

Haverhill – September 28, 2016 – This year, uvex celebrates its 90th anniversary as the global leader and driving force behind innovation, safety and style in the Wintersports and Cycling industries. Announcing its enhanced presence in North America, uvex brings game-changing helmet and lens technologies to the U.S. and Canadian markets.

“By establishing a North American headquarters in the United States (Massachusetts), uvex is truly focusing its business approach on the largest market of the world,” said Sergio Kiehl, President of uvex sports Inc.  “Having full control of our own brand is a key success factor for the future of the uvex brand and our business. Advanced technologies and groundbreaking products – that’s the foundation of our 90-year’s heritage. We’re not just here to sell cool gear, we’re here to start a conversation about extraordinary products that create memories and save lives.”

Founded in Fürth, Germany in 1926, uvex (Ultraviolet Excluded) began writing the history of eyewear as the creator of the most comfortable ski goggles, boasting plastic lenses sewn together by hand with strips of soft fabric to ensure utmost comfort. Fast forward 90 years, uvex’s unrivaled German engineering has amassed a laundry list of industry firsts that have set the bar for innovation and safety in snow and cycling eyewear and helmets. Starting with the first-ever anti-fog ski goggles, followed most recently with the revolutionary goggles and sunglasses to automatically change lens tint via liquid crystal lens technology, uvex’s 90 years of experience in the eyewear industry is unparalleled.

With helmet manufacturing dating back to the very beginning of the company, uvex continues to own the market on stylish, lightweight helmets that exceed safety standards. Today uvex offers seamless helmet-goggle integration, the world’s first auto-fitting helmet with octo+ fit technology, and the first ever multi-sport mountaineering helmet certified in the US and EU for skiing and climbing. Mountain bike enthusiasts will be introduced to the first ever enduro helmet with a removable chin protector this season, the uvex jakkyl hde.

For the past 90 years, uvex has reigned supreme over the European cycling and snow industries. Bringing the best in technology and protection to the North American consumer is now a paramount priority as uvex recognizes that sports enthusiasts in North America demand the same cutting edge protective technologies in their products. From protecting the eyes of Sherpa’s on Nanga Parbat back in the Thirties, to providing the most protective and technologically advanced gear to the fastest Olympic athletes across the globe, uvex has been an integral part of the sporting goods industry every step of the way in the last 90 years.

For more information on uvex’s snow and cycling offerings, please visit


uvex group
UVEX WINTER HOLDING GmbH & Co. KG joins three internationally active UVEX corporations under one roof: the uvex safety group, the uvex sports group (uvex sports and Alpina) and Filtral. The uvex group is represented in 20 countries with 47 subsidiaries and has its main production in Germany out of conviction. Two thirds of the approx. 2,120 employees work in Germany.  uvex is worldwide partner of international top sports, equipping numerous top athletes. The guiding principle “protecting people” is mission and obligation. For this purpose, uvex develops, produces and distributes products and services for the safety and protection of people in professions, sports and leisure.