Industry Press Release

Internet Prepares for Dot Ski Takeover as StartingDot Announces Partnership with Scream Agency + Native Rank

07/30/2015

Scream Agency Dot Ski Native Rank

StartingDot, Scream Agency and Native Rank announce groundbreaking partnership to bring those passionate about snow sports their own Internet space

Denver, CO (July 30, 2015) — StartingDot Ltd., the team behind the Dot Ski (.ski) domain name extension, announced today two Colorado companies as Agency of Record leading up to the September 8th launch of the world’s first top level domain for anyone with a passion for snow sports. Scream Agency, a full-service advertising and public relations shop will be spearheading PR and event relations, while partnering with Native Rank, a leading digital marketing firm, to tackle digital aspects of the campaign.

Known for being seen and being heard, Scream Agency was selected for the shop’s playful, risk-taking tactics involving everything from ideation to execution. Collectively with StartingDot and Native Rank, the agency plans to shake up the way the ski and snow sports industry views the Internet with an unconventional approach that will launch Dot Ski with global impact. The goal of the partnership is to increase awareness of the benefits of .ski and focus the attention away from convoluted domain names. With the ultimate goal being to get everyone who has a passion for snow sports a place to share their experiences online.

.Ski is part of a new Internet expansion which goes beyond the traditional domain name extensions like .com and brings new opportunities and innovation to the Internet. Supported by many global snow sports community organizations, including the International Ski Federation (FIS), .ski will be available to the general public on a first come, first served basis beginning on September 8th at hundreds of web presence and domain name registration companies such as GoDaddy, name.com and 101domain.com. .Ski is currently operating in a closed registration period open to trademark holders and eligible applicants until August 30th.

“We were looking for a partner for our North American representation that was passionate about snow sports and had tech in their DNA” said Rob Rozicki, SVP at StartingDot. “After a long search, Scream Agency and Native Rank really stood based on their experience, ideas and enthusiasm. We’re thrilled to have them on our team.”

Denver-based Scream Agency is a full-service advertising agency, providing all aspects of creative, design, public relations, social media and web under one roof. Scream Agency services outdoor, retail, travel, tourism, lifestyle, high-tech clients and more. Based on the mantra, “Be seen and be heard,” Scream has taken a fresh perspective on the expected since it was founded in 1997.

“As an agency based in Denver, it’s only natural that our passion lies in the mountains – the entire team can be found at any one of the 27 ski resorts in Colorado every weekend between opening and closing day,” said Lora Ledermann, owner and creative director at Scream Agency. “So naturally, we jumped at the opportunity to work with StartingDot on Dot Ski to make them the de-facto domain extension for an industry that we live and breathe.”

Native Rank is a boutique-level digital marketing agency headquartered in Denver. The agency, with its foundations in technology, works with small to enterprise-level businesses to craft goal-oriented campaigns, utilizing high-level data to produce tangible, trackable results. Native Rank is one of the nation’s quickest-growing agencies and with strategic partnerships established with companies like Google, they are on a path to become a household name among businesses across the globe.

“We couldn’t be more excited to be working with the team behind Dot Ski for their well-anticipated launch,” said George Avery, CEO of NativeRank. “We have no doubt that Dot Ski will quickly become the domain extension of choice for leading brands, athletes, resorts and enthusiasts across the world, and that our partnership will shift the domain extension into a symbol of trust and authenticity across the ski community.”

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About StartingDot
StartingDot is a leading European TLD Registry with offices in Dublin, Paris and New York City. Launched in October 2011, the registry has introduced three new generic top-level domain names (TLDs) dedicated to major sectors: .archi, .bio and .ski. The company’s TLDs help people and businesses clearly express themselves and unify their audiences. The company’s strategy focuses on TLDs in SME categories where the correlation between trade and domain name is critical.

About Scream Agency
Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com/

About Native Rank
Native Rank is a Colorado-based search engine optimization and Internet marketing company specializing in SEO and paid search SEM services. Founded in 2010 by industry veterans with over 50 years of combined experience, NativeRank has provided online marketing and lead generation services for Fortune 500 companies and big brands.