Industry Press Release

JAMAICAN SKI TEAM MEMBER ERROL KERR TO COMPETE IN ROCKSTAR SKIER CROSS GRAND PRIX

01/20/2010

Kerr To Meet Jamaican Consul General George Ramocan & Participate In Online Chat With Youth

Phoenix Blue Casting To Offer “First Ever” Live Streaming Of Event 2PM Today (1/19/10)

Atlanta, GA (January 19, 2010) — The new year has kept Errol Kerr quite busy. Not even a month into 2010, the Jamaica Ski Team’s (JST) sole member has competed in three international skier cross events in Austria and France. On January 19-20, 2010, Kerr will compete in the RockStar Skier Cross Grand Prix at Canada’s Blue Mountain Resort.

“There are a lot of races before the 2010 Olympics in Vancouver,” said Kerr. “We completed three in Europe and are very excited to be at Blue Mountain for the RockStar Skier Cross Grand Prix.” The RockStar Skier Cross event serves as the International Ski Federation’s (FIS) inaugural event for Southern Ontario. The event is one of more than 20 FIS Freestyle World Cup events hosted worldwide from December through March.

Besides offering a great skier cross course and the opportunity to compete against world class athletes, a highlight of this Canadian trip will be the opportunity to meet Jamaica Consul General George Ramocan. It will be an honor to meet such a distinguished leader,” added Kerr.

In spite of a hectic schedule, Kerr will talk to local Canadian and Jamaican youth online about his journey from the slopes of Northern California to world-class competitor. “Thanks to support of my family, the nation of Jamaica, the National Brotherhood of Skiers and other organizations, I now have an opportunity to pursue my dreams. I hope I can encourage the youth to work hard for their own dreams, regardless of whether they involve ski slopes,” said Kerr.

Canadian Technology Company Phoenix BlueMobility Inc and TOLFO Media will provide its revolutionary technology to support live streaming of Errol’s interactive interview with Canadian and Jamaican youth and full coverage of the event. To log in, please visit www.PHOENIXBLUECASTING.CA at: 2:00 PM (EST) to watch a FREE Live Stream of the event. Viewers will be allowed to chat in “real-time” while watching event highlights, embed the player to social media websites (e.g. Facebook and Myspace), watch in “Full-Screen” mode and access the On-Demand folder to watch an event segment again. Beyond its live event coverage, several Phoenix Blue Casting’s sponsors will donate prizes throughout the event.

In addition, Blue Mountain Ski Resort has offered full day ski passes to a large number of Canadian youth to attend this historic event.

As he prepared for the event’s qualification day, Kerr extended special thanks to the Jamaican Government, his local hosts and Jamaica natives Cliff Johnson and Yemen Sapp, his sponsors and his family and friends for their ongoing support. Kerr’s sponsors include Alpine Meadows Ski Resort, the Sports Development Foundation of Jamaica, Atomic, Briko, Dominator Wax, Porters Lake Tahoe stores, Spyder, World Cup Supply and Jamaica Beverages.

Following the Blue Mountain event, Kerr and many other world-class ski athletes will travel to the Nature Valley Freestyle Cup at Lake Placid (Whiteface, NY) and the ESPN Winter X Games at Snowmass/ Aspen, CO. For more information about Errol Kerr and the Jamaica Ski Team, please visit www.errolkerr.com