Industry Press Release

January is Learn to Ski and Snowboard Month and Great Deals Abound – Western States Roundup


Washington, DC (December 15, 2015) With winter descending on the western half of the country, U.S. Ski and Snowboard areas are gearing up for the 8th annual Learn to Ski and Snowboard Month during January. This is a time when locations large and small offer special deals for children and adults who want to learn. The program focuses on taking lessons from professional instructors rather than encouraging newcomers to teach themselves or try to learn from a friend, family member or spouse. Most are for Alpine skiing and snowboarding and typically a 1.5-hour introductory on-snow experience.

Ski Utah is coordinating a $45 package that primarily is targeted to Utah residents. Ski New Mexico runs an annual program with KOAT7 (ABC –TV affiliate) for school children at all of its member resorts.

Individual resorts throughout the U.S. have developed their own Learn to Ski and Snowboard or “Bring a Friend” programs and many are in the western part of the country. The web site provides links to host locations and also to venues hosting the snow sports industry’s “World’s Largest Lesson” event on January 8, 2015. The Special Programs section of the web site provides links. Here is a sampling of current locations in the western part of the country and more will be added. Midwest and Eastern locations will be covered separately.


Alpine Meadows: For $59 first time skiers and riders 13+ can sign up for the beginner package that features a lift ticket, lesson and rentals. These are half day Lessons with start times at 10:00 am and 1:00pm. Guests should arrive 1 hour before the lesson to get rental gear. The program is available Monday-Friday, January 4-29. For details go to:

Homewood: For $49 adult first timers can learn to ski or ride with a certified professional instructor. Lessons are available in the morning and afternoon from 10 am -12:30pm and 1 pm-3:30pm. The package includes the lesson, lift ticket, rentals, and a special promotion for additional lessons that include rentals and lift tickets.

Mountain High: Purchase a Beginner Package for $75 midweek ($85 weekends) and receive a second lesson FREE! ($41 value) This learn to ski or snowboard package provides everything needed to get started including two (2) 1hr & 45min lessons (First lesson at 10am, Second lesson at 1pm), ski or snowboard rentals, and an 8-Hour, lower mountain lift ticket. 


Copper Mountain’s Ski and Ride School University offers newbies ages 16 and up a hassle-free, $199 the package that includes: three ski or snowboard lessons; lift tickets; equipment rentals; close-in parking; and lunch on the 2nd and 3rd day. Upon graduation and completion of the third lesson, Copper provides participants with a free season pass so guests can progress further for the remainder of the winter. Quantities are limited, must be purchased in person at Copper Mountain. For details, visit

At Crested Butte, during January, first time skiers and riders, ages 15 and older can sign up for a First Time Beginner Adventure lesson with CB’s Ski + Ride School for $79. This package includes full-day ski or snowboard lesson, full day adult lift ticket (valid for limited lift access on the day of the lesson) and ½ off a single-day equipment rental package. The offer is available to first time skiers and riders only. Limit is one lesson package per person. Reservations are required. For details visit:

Loveland Ski Area’s 3-Class Pass program rewards first time skiers and snowboarders that complete three lesson packages – with a free season pass. Pay as you go and receive the season pass after completing 3 lesson packages or pre-buy the three lesson packages and use the season pass all winter long. All children 6-14 also receive a free season pass after completing three lesson packages. 3-Class Pass programs are available for all ages and abilities with some restrictions. For details visit:

Granby Ranch will help beginners ages 13 + to “Get On The Snow” for $249 January 4 – 31, 2016. Those who complete two days of lessons can ski and ride FREE for the rest of the season with a complimentary season pass. The package includes two days of lessons, lift tickets, equipment rentals and a season pass upon completion. Lessons do not have to be on consecutive days. The program is for never-ever skiers and snowboarders ONLY. Each guest may enroll once. Advance reservations are required. For details visit:

Sunlight Mountain’s “Learn to Shine” package includes a total of 8 days of skiing, including three lessons that with rental equipment and a lift ticket for each lesson. After three lessons, Sunlight provides a 5-day season pass to use for the rest of the season! Cost is $375. According to Sunlight, it’s time to shine! For details visit:

At Winter Park, if you buy one full day lesson/lift/lunch/rental product you get one free. Bring a friend and learn the skills for a lifetime of skiing or riding. VALID MONDAY – THURSDAY ONLY, FROM JANUARY 4TH THROUGH JANUARY 28TH, 2016! Cost is $199 for adults and $219 for kids. Both offers must be used as a full day kids or adults lesson/lift/lunch/rental package. For details visit:


At Brundage, learn to slide and earn a season pass in a weekend with the Brundage VIP Beginner Learning program. Newcomers need to pre-register with the ski & ride school and speak with a lesson specialist. Brundage offers four lessons of any type – private, group, bears, or a combination. Beginners can book back-to-back lessons over a few days or over the course of the season. Brundage provides a 2015/16 season pass the morning of the 4th lesson. The program is for beginners ages 8 to adult. Group lessons start at $39. Rentals are $20. For details, call 208.634.6631 or visit:

Lookout Pass, during January, has a $39 “Success Beginner Package” that Includes one Lift Ticket, one Equipment Rental and one Lesson. The package is for beginners ages 6 and up. Lessons can be reserved by phone at 208-744-1301 Ext. 15 or Online Registration must be made 24 Hours in Advance. For details visit:

Schweitzer Mountain’s first time skiers or snowboarders costs $39 and includes a standard beginner lift ticket, lesson and basic rental package. It is available to anyone ages 7 and up. Call 208-255-3070 or email for specific times, details and reservations. If you Bring-a-Friend and both sign up for Ski FREE in 3, you’ll each get a FREE lift ticket to use any time in the season. For details visit:

Mt Hood Ski Bowl’s program is for beginners 8 years and older and includes lift/lesson and rental starting January 8th. Two people for price of one can take lessons during the week for $ 48 (Reg.$ 48 each). The midweek price of $48 is available during weekends in January – 9/10,16/17,23/24,30/31. Kids ski 4-7/ board 6 & 7 years old: 2 for 1 during the week semiprivate-$ 80 total (Reg. $80 each) Midweek price of $80 per child during weekends 9/10,16/17,23/24,30/31th of January2016 (reg. $ 99 each) Times vary by day so check the web site. For details visit:

Participate with a friend in Mt Ashland’s “First Time Ski or Snowboard Package” for $50 and the second guest receives a 50% discount. The package includes ski or snowboard rental, lift ticket for the Sonnet chair and a lesson. Participate with a friend in the “Next Step Ski or Snowboard Package” for $70 and the second guest receives a 50% discount. The package includes ski or snowboard rentals, an all mountain lift ticket and a lesson. Children 3 1/2 – 12 can participate in a “Snow Scooter” or “Ridge Runner” package at $60 and the second guest receives a 50% discount. The package includes a lesson, ski or snowboard rentals, and an all mountain lift ticket. It is available Thursdays through Mondays during January. For details call 541-482-2897 or visit

Mt. Bachelor’s SKI OR RIDE IN 5 ℠ starts January 4, 2016 and continues through March 18, 2016* It costs $199 and includes: Five lessons on dates of choice. Participants can join a 10:00 a.m.-12:00 p.m. or a 1:00 p.m.-3:00 p.m. lesson (One lesson per day). Five Rental packages are good for the entire day of each lesson. Five lift tickets for the Carousel and Sunrise lifts are good for the entire day of each lesson. Reserved close-in parking privileges are available at Sunrise Lodge. After completing the SKI OR RIDE IN 5 ℠, participants receive Graduation Gifts that include a FREE Winter Season Pass or 12 Day Pass good for the remainder of the 2015-2016 winter season and a significant discount on Winter Season Passes for the next two years! Holiday blackout dates include February 13-15, 2016. Participants must register by January 31, 2016. For details visit:


Diamond Peak Ski Resort is offering special Learn to Ski & Ride packages January 11- 15. The Ski and Snowboard School (ages 7 and up) will have Learn to Ski and Burton Learn to Ride packages for $39. The package includes a beginner lift ticket, rental equipment and 1:45 min lesson beginning at 10am and 2 pm. The Diamond Peak Child Ski Center will also offer a 2-hour $39 Learn to Ski package for ages 4-7 at 10am. For details visit:


These programs are part of a Ski Utah promotion.

The Learn to Ski Program at Alta offers first-timers an opportunity to choose up to 4 days of discounted lessons and rental packages. Reservations are required. The cost for children and adults is $45 for a 2-hour lesson & rentals. There is a $20 registration fee. Beginners must register by January 31. The program is offered on Fridays, Saturdays & Sundays and is available for the rest of the season. Blackout dates are Dec. 19-Jan. 3; Jan. 15-17; Feb. 12-19. Participants can purchase a discount beginner lift ticket, if needed, for $26 and can receive a Copper Card when 4 days are completed. For details visit:

Deer Valley’s offer is for first-time local skiers only and is available only on Saturday, January 30, 2016 from 9 am to 12 pm. A local is defined as anyone with a current Utah Diver’s license. Participants must be 13 years or older. Anyone under the age of 18 must have a parent or guardian to sign the ski rental agreement and Acknowledgement of Risks Agreement. The cost is $45; this includes the ski lesson, lift ticket, ski rentals, locker/basket check storage, and helmet. Check in time is 7:30-8:30 a.m. For details visit:

Snowbasin is charging $45 from Jan 23rd 2016 – $45 for an all day lesson, lift and rental for ages 13+. Beginners need to register at least 7 days in advance at 801-620-1015. Beginners must mention the Ski Utah Learn to Ski/Ride Program to qualify for the discount -First time skiers and snowboarders only -Check in at the Learning Center at least 45 minutes before your lesson start time. For details visit:

Solitude’s offer is valid for Utah residents only who are beginners. It is for one-time use for skiers ages 5 and up and snowboarders age 8 and up. The offer is valid January 5-31, 2016 excluding 1/9, 1/16-19, 1/23 and 1/30. • Afternoon group sessions only, 1:00pm-3:15pm. Rentals are available after 12:15pm. Reservations should be made at least one week in advance by calling 801-536-5730 or emailing For details visit:

Sundance’s beginner program for Utah residents is valid on Tuesday and Wednesday mornings. January 5,6,12,13,19,20,26,and 27 It includes a full day lift ticket, full day rental (basic rental package) and a 2 1/2 hour morning lesson from 10 am – 12:30 pm. The cost is $60.00 (a $40 savings). The package must be purchased in the Ski and snowboard school office. Guest will be asked to provide valid Utah Identification. Guest will be placed in a 1st time (beginner) lesson. For details visit:


49 degrees has a Learn 2 Ski or Snowboard package for $74 and a Learn 2 Plus Package for $99. It’s part of their EZ 1-2-3 (3 day package). For more information, call the Ski & Snowboard School at (509) 935-6649, extension 610 or log onto:

Mt Spokane’s EZ-Ski or Ride package for beginners costs $99 through January, 2016. It includes three tickets, three lessons, and three equipment rentals for one price. Purchase it in January 2016 and use it anytime during the 2015/16 season. For details visit:

The White Pass all-inclusive rental / lift /lesson “EZ Ski/Ride Package” is available during January and any 3-days of the 2015/16 Season. It is for beginners ages 4 and up. The cost is $149.95 for a Buy Package get Second Package FREE offer. (Breaks down to $25/trip lift, lesson, rental – that’s why it’s the BEST DEAL EVER!) Plain and simple, if you want to become a skier or snowboarder, there is no better way than purchasing the EZ Ski/Ride Package. Trained staff at White Pass’s partner shops, Sporthaus Yakima, and Kennemart and SkiMart Tacoma, will provide the appropriate gear. White Pass instructors aim to get beginners skiing and riding White Pass in 3 trips to the mountain! For details visit:


Grand Targhee Resort’s “1-2-3 Start Me Up” program is in full effect during January. Purchase this package and on the completion of your third lesson, you’ll receive a 2015-16 winter season pass! The package includes three 2-hour group lessons, daily rental equipment, and all day lift tickets, good on Shoshone and Papoose. Adult lessons are at 10:00 am and 1:00pm. Children 6-14 are at 9:45am and 1:00pm. It is for ages 6 and up. The cost is $279. For details visit:

CONTACT: Mary Jo Tarallo | | 202-431-6950

A Snow Sports Industry Initiative