Truckee, CA (January 20, 2014) — Jones Snowboards is proud to be a new member of 1% for the Planet, starting with the 2014/15 production cycle. Joining the world’s largest environmental business alliance is a natural extension of the company’s dedication to environmental stewardship. Jones Snowboards’ Founder Jeremy Jones also started Protect Our Winters (POW), whose mission is to engage and mobilize the winter sports community to lead and fight climate change.
“At Jones Snowboards, time in the mountains and wild spaces is not just our job; it’s our life,” said Jones. “We realize that a large amount of energy and resources go into what we do, which is why we’re proud to join 1% for the Planet. It’s a testament to our dedication to helping nurture positive environmental change and preserving the mountains that we love so much for future generations.”
Members of 1% for the Planet support sustainably-oriented non-profits of their choosing—all of which are heavily vetted for credibility and impact. Since its inception in 2001, members of the cooperative have invested more than $100 million in organizations that help support and preserve natural resources, make agriculture and energy production more sustainable, eliminate toxins from the environment, remove harsh plastics from oceans and waterways, and more.
”Signing on to 1% for the Planet shows that Jones Snowboards has a strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO. “They’re using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We couldn’t be more excited to welcome Jones Snowboards to our global network.”
Jones Snowboards is also demonstrating its commitment to responsible supply chain and business practices by joining Brands For Goods and Green Room Voice in 2014/15. Both are Euro eco manufacturing collectives that advocate transparency and accountability on behalf of boardsports manufacturers.
To learn more about Jones Snowboards’ pledge to environmental stewardship, visit www.JonesSnowboards.com.
To learn more about 1% for the Planet, including participating businesses and recipient non-profits, visit www.onepercentfortheplant.org.
About Jones Snowboards
Jones Snowboards, founded by legendary big mountain rider Jeremy Jones, has crafted the ultimate quiver of performance freeride boards and backcountry packs that reflect not only his passion for the sport, but also his demand for performance, durability and sustainability. Jones boards are made in Austria, using the highest quality and most sustainable materials possible, including recycled ABS sidewalls and FSC wood cores. Jones is a proud supporter of Protect Our Winters, 1% for the Planet, Brands For Goods and Green Room Voice.
About 1% for the Planet
1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. More than 1200 member companies in 48 countries give back to this big blue planet through over 3300 nonprofit partners. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Pla