Industry Press Release

Jones Snowboards Supports Rainforest Reforestation In Costa Rica


Jones Snowboards

Truckee, CA (November 19, 2015) — Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of Costa Rican rainforest with a wide diversity of native tropical trees.

Planting and protecting trees is one of the most important steps toward fighting global warming as forests pull carbon dioxide from the atmosphere and recycle it into oxygen. The benefits of reforestation in Costa Rica are greater than most other places on Earth because trees are able to grow 365 days-a-year thanks to Costa Rica’s unique location within 10 degrees of the Equator. Fast growing trees offset enormous amounts of carbon dioxide, much more than trees planted in non-tropical areas.

Founded by lawyer turned rainforest activist Jennifer Leigh Smith, ACCT is a group of full-time local workers and volunteers that have successfully reforested dozens of clear cut swaths by planting and maintaining over 4000 new trees. In May 2014, Jones Snowboards founder Jeremy Jones and his family traveled to Costa Rica and volunteered for ACCT. Jeremy and his family helped Jennifer and the ACCT crew collect tree seeds, plant saplings and prepare land for future reforestation. Witnessing ACCT’s efforts and connection with the community was a game changer for Jeremy.

“I’ve searched for years for a rainforest program to support,” said Jeremy Jones. “I found it with ACCT. Jennifer takes real action for the environment and the local people love her. She brings them work and reforests their land in a way that they can make a living off maintaining the forests.”

ACCT managed reforestation projects are on a 25-year cycle. ACCT work crews maintain the the trees for the first three years and the participating landowner takes over the continued maintenance and receives instruction for an additional 22 years. Unlike many other monoculture reforestation efforts that only plant one tree variety, ACCT plants dozens. Some of the trees planted will bear fruit and some will grow into valuable hardwood that is acceptable to be harvested in 25 years. The estimated cost per tree for the 25-year cycle is $25.

As a member of 1% For The Planet, Jones Snowboards donates a portion of our annual 1% contribution to ACCT through the climate change organization Protect Our Winters. With our 2015 donation to ACCT, Jones Snowboards will help reforest an important biological corridor with nearly 400 trees.

“Our new partnership with Jones Snowboards comes at a great time,” said Jennifer Leigh Smith. “ACCT is growing, planting more trees than ever and we are hopeful that more people will be drawn to consider their own carbon footprints and feel called to reduce and compensate with a validated and verified reforestation project like ACCT through seeing Jones’ example.”

For more information about ACCT visit:

Interview with Jennifer Leigh Smith of ACCT here:

About Jones Snowboards
Jones Snowboards, founded by legendary big mountain rider Jeremy Jones, has crafted the ultimate quiver of snowboards and backpacks that reflect Jeremy’s passion for the sport and his demand for performance, durability and sustainability. Jones boards are made in Austria, using the highest quality and most eco materials possible. Jones is a proud supporter of Protect Our Winters and 1% for the Planet.