Industry Press Release

K2 Skis names Kevin Lewis as US Sales Manager

08/18/2011

Seattle, WA (August 17, 2011) — K2 Skis this month appointed Kevin Lewis as its new US Sales Manager.  Lewis has a wealth of experience gained from his diverse positions in the company and has held various management roles in K2 Sports over his tenure.

Since starting as an intern in 1999, Lewis gained a global perspective when he was promoted to International Sales Manager in 2005.  In 2008 he gained hands-on sales manager experience in the US market when he became the National Sales manager for Line Skis and Full Tilt Boots.  With his abundance of expertise gained by successfully managing the sales of Line Skis and Full Tilt Boots, Kevin is well prepared to take the sales leadership of K2 Skis and bring it to new heights as the company prepares for its 50th anniversary celebrations.

For the past 12 years, Kevin’s passion for the K2 brand has been, and remains, palpable.  “I’m super excited to come full circle with the K2 family and work with a group I’ve known forever,” Lewis says.  “What a great time to be jumping in with the 50th anniversary season of the brand and all the exciting new products and endeavors we have going!”

K2’s Director of Sales, John O’Connor, states “I have worked with Kevin Lewis for the better part of the last decade and have seen him excel at every level and with every challenge. Having Kevin manage the US Sales for K2 Skis positions K2 for continued success in this difficult business environment; we are on the top of the ski world and with Kevin taking the helm of the sales group we expect to stay there!”

About K2 Skis

Born in the shadows of the Cascades, K2 has rocked the ski world for 49 years. Advancements like K2’s BASELINE profiles that combine camber with varying amounts of rocker are carrying the sport into the future by making skiing easier and more fun for first-timers to seasoned pros. K2’s products encourage millions of consumers in more than 60 countries to stop working, stop worrying and head to the mountains. To check out K2’s complete collection of skis, helmets, poles, tools, bags and accessories, go to k2skis.com.