Industry Press Release

K2 Skis Unveils Grom Inspired Website for Young Ski Addicts


Seattle, WA (September 30, 2010) K2 Sports launched its youth focused, destination website today  The website is a platform for the K2 Brand to communicate its message and goals with the future’s best of skiing, snowboarding and inline skating while creating a fun, educational portal for little rippers. 


The goal of is to create a content rich environment that will engage the youth (6-12) demographic and keep them coming back to the site on a daily basis. The site features a gaming area with three K2 specific games, a video portal that showcases video content from all K2 brands, an online store to purchase K2 Groms gear and a membership area that enables kids to select their own K2 Groms avatar, register to become an official K2 Grom, and receive a free K2 Groms sticker pack and membership card.


The long-term plans for include a constant evolution of content, games and media that attracts a loyal fan base and online community.  As the site grows, K2 will have the capability to track user gaming scores, award prizes and create contests for card-carrying members. Check out and pass the web address on to the future of our sports.


About K2 Skis

K2 is an athlete inspired company. The brand has a history of reinventing itself year after year to push the sport out of its comfort zone. The K2 Ski division is a part of Seattle-based K2 Sports family, a leading designer, manufacturer and marketer of K2 branded adrenalin-inspired products for winter and summer. Started over 45 years ago, the K2 brand and businesses are world renowned as leaders in design, production, marketing and sales. For more information on K2’s latest ski products, dealers and team activities, visit