Industry Press Release



Seattle, WA (May 4, 2009) — Seattle-based K2 Snowboarding this week named Steve Metcalf Global Marketing Manager to lead all marketing and communications for the snowboard company born 22 years ago in the Pacific Northwest.

“Steve is a seasoned industry veteran that brings a wealth of diverse experience and knowledge to K2 Snowboarding”, says Jeff Mechura, Global Brand Director for K2 Sports. “He is a great fit to an extremely talented team of designers and developers on the K2 crew. We look forward to Steve making an immediate impact to help take K2 Snowboarding to the next level.”

Metcalf previously developed marketing programs as the brand director and film producer for Aspen/Snowmass, one of the world’s most recognized mountain resorts. Metcalf and his team won an Advertising Age Award in 2007 along with several web and industry marketing laurels. One of the films he produced is currently showing on the Banff Mountain Film Festival World Tour.

Prior to Aspen, Metcalf worked for Action Sports Group in Dana Point, Calif., formerly Surfer Publications in multiple editorial positions for Powder and Snowboarder magazines. He grew up snowboarding in eastern Ontario and Quebec, Canada, before moving to the Canadian Rockies and launching his winter sports career.

“Working with the most passionate crew in snowsports is an honor,” says Metcalf. “I couldn’t be more fired up to contribute to the momentum of K2 Snowboarding.”

Metcalf begins work with K2 Snowboarding in its headquarters based in the SODO district of Seattle on May 4. To reach Steve Metcalf, send email to or call 206-805-4800, ext. 1160.

About K2 Snowboarding:

Born in the U.S. Pacific Northwest in the shadows of the Cascade Mountains, K2 Snowboarding was borne in 1987 and raised in the backcountry of Mt. Baker. From the beginning, K2’s goal has been to create original concepts and technology that drive snowboarding forward. Today the company continues to innovate and progress the sport from the backcountry to the parks and everything in between. For more information visit