Industry Press Release

K2 Snowboarding Unveils Fresh New Website & 2015 Product

08/20/2014

Seattle, WA (August 20, 2014)With more than 25 years of pushing the envelope of snowboard innovation and technology, fueling rider stoke, and growing the sport, K2 Snowboarding has the gas pedal pinned for a 2014/15 season packed with smiles, high fives, and memorable snow-filled experiences.

This winter, K2’s got your back for every aspect of riding as the industry leader unleashes their fresh new gear and enhanced website. Boasting a responsive design, easier navigation, and upgraded layout, K2’s slick digital portal showcases this season’s diverse offerings of hardgoods, softgoods, backcountry tools, accessories, and team rider news. And, if checking in or surfing the web on-the-go is more your speed, K2’s revamped mobile-friendly touchpoints let you get the info on gear or watch the latest video all on your smartphone or tablet.     

“Our new site is clean, visually appealing, and tastefully showcases our deep 2015 line-up and team rider news for a digital brand experience that keeps the stoke level high,” said Hunter Waldron, K2’s global marketing manager. “We continue to push the progression of everything we do for the betterment of the sport and build products that perform at the highest level to maximize the comfort and fun you can have on snow.”  

Get ‘Cha Gear Here

With a new season and technologies comes new gear. For men, the iconic, twin-tip, freestyle-machine World Wide Weapon features some serious upgrades to help butter your ride. The shred stick now comes complete with JibTip Hybritech™ construction and Freestyle Tweekend™ Baseline technology for added smoothness for pressing and playing as you slice up the park and pipe. This next generation craft of freestyle progression also features Lifted™ Baseline technology for top-notch pop and Bambooyah™ core for burly strength.

Unrivaled in the world of bindings this winter, K2’s hot new Lien bindings are bringing the feel of surf and skate to the snow. With two models focused on freestyle and all-mountain riding, the Lien FS and Lien AT simultaneously offer superior support and flex you think you’re floating. With a slight raised-off-the-deck feel, both Lien bindings feature K2’s new Zero highback for lightweight support, maximum maneuverability, and a smooth ride.

The versatile, hard-charging Maysis boot features K2’s proprietary Boa®Conda™ lacing system for quick, on-the-fly liner and outer shell adjustments. Add in Harshmellow™ footbeds for vibration dampening, and your ride just got upgraded from a beater, shock-less sedan to a comfy chauffeurdriven stretch limo. 

For women, K2 continues to dial-in the right fit and design specifically catered to the female rider. The new, versatile Wow Pow board features All-Terrain Baseline™ and Tw