Industry Veteran to Drive Planet Earth Apparel and Fuel Growth in Ride and Cappel Outerwear Divisions
Seattle, WA (June 30, 2008) — Seattle-based K2 Sports, a world leading manufacturer and marketer of skis, snowboards, apparel and related outdoor recreational products, today named industry veteran Paul Arntson as its Apparel General Merchandise Manager, to drive Planet Earth apparel and fuel growth for the Ride and Cappel outerwear divisions.
Arntson brings more than 30 years of apparel product management and design experience to K2 through leadership positions with multiple global brands. Most recently he served as Design Director Snowsports for The North Face, where he helped develop the brand into one of the industry’s fastest growing businesses. Prior to The North Face, Arntson ran his own apparel agency that serviced leading brands including: Helly Hansen, Columbia Sportswear and Coca-Cola.
“With our hard goods enterprise performing globally with such consistent excitement and expertise, the timing is perfect for us to truly focus human and financial resources on the soft goods side of our business,” said Robert Marcovitch, President of K2 Sports.
K2 Sports assumed responsibilities for Planet Earth, a 10-year-old snowsports, skate and streetwear brand, in 2008 following the purchase of its parent company by Jarden Corp. K2 is currently relocating Planet Earth to Seattle and will launch a new winter line for 2009.
“Ride, Cappel and Planet Earth are established global brands,” said Anthony De Rocco, K2 Sports’ Global Vice President, Product Development. “Paul’s expertise in the performance apparel market will be invaluable to our operations and ensure growth for each of the brands while maintaining their authenticity with core riders. We see a great opportunity for rapid growth in the near term.”
In his new position, Arntson will oversee outsourced manufacturing, research, design and development for Ride, Cappel and Planet Earth. He has relocated to Seattle from Tahoe City, Calif., and starts in this newly created position on June 30.
About K2 Sports:
K2 Sports has achieved unparalleled success through innovative product offerings, marketing programs and multiple brand acquisitions. The company is globally renowned for its non-traditional advertising, graphics and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods.
In 2007 K2 completed the build-out of its new 300,000-square-foot global headquarters and its American distribution center in Seattle. Currently K2 Skis, K2 Snowboards, K2 In-Line Skates, Ride Snowboards, Atlas Snow-Shoe Madshus, Karhu, Line Skis, Full Tilt, Morrow, 5150, Powder Ridge, Little Bear and Tubbs operate out of the Seattle facility. Earlier in 2007 K2 was acquired by Jarden Corp., a New York Stock Exchange-listed consumer products company that owns popular brands such as Sunbeam and Mr. Coffee. K2 is a division of Jarden’s Outdoor Solutions business that includes other leading industry brands such as Marmot, Volkl and Coleman.
For more information, visit www.k2sports.com.